Raccoon Media Group, serving passion-led communities
Raccoon Media Group is a dynamic, scaled, high-growth media business focused on mobilising passion-led B2C and B2B communities across the globe. Our events and media properties deliver year-round content and advice to specialist, self-identifying audiences.


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A Record-Breaking National Running Show
Read more: A Record-Breaking National Running ShowMore than 30,000 visitors gathered at the NEC in Birmingham this weekend for the seventh edition of the National Running Show, a record-breaking turnout. Runners…
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Sophie Power shatters Guinness World Record at National Running Show, Birmingham
Read more: Sophie Power shatters Guinness World Record at National Running Show, BirminghamInspirational ultrarunner Sophie Power has set a new Guinness World Record for the furthest distance covered by a female, achieving the groundbreaking feat at the…
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Musings from Mike: The meteoric rise of the global running industry
Read more: Musings from Mike: The meteoric rise of the global running industryAs we near the end of 2024 I wanted to share some thoughts about the opportunities for 2025 as I see them. As I write…