Mike Seaman


Mike is the CEO and one of the founders of Raccoon Media Group. He's organised exhibitions for most of his working life and he's passionate about creating live event experiences that are community-led, cutting edge, and fun.

Mike's vision for Raccoon Media Group is to continue their rapid growth by attracting and retaining a diverse range of talent in order to build a trusted company that delivers on its promises, supports flexible working and minimises its environmental impact. In his spare time he's a keen runner and loves being outdoors at any opportunity.

Jo Tyler


Jo is the CMO for Raccoon Media Group working across all of the event brands. With over 20-years’ experience in the events industry, her speciality is launching new products and enhancing user experience.

In her spare time she also runs to keep fit (with the occasional half marathon) and loves enjoying the great outdoors with her husband and two kids.

Nathalie Davies

Portfolio Director

Nathalie is the Run Portfolio Director at Raccoon Media Group. She has worked in the events industry for the past 11 years, running events in a variety of sectors including technology, marketing, building and franchising.

She is a big fitness fan so loves working on Running Shows . When she is not working in the events world she is a busy mum to 2 little ones.

Stephen Morgan

MD, Active Division

Steve is MD – Active Division at Raccoon Media Group. His main focus at the moment is launching and delivering National Snow Week with events in Birmingham and London, The National Cycling Show and Snowbound Expo in Boston. He has over 10 years experience in the events industry mainly centred around the active lifestyle categories and is all about content driven passion led events that deliver.

Steve is a keen snowboarder, mountain biker, skateboarder, longboarder and axe thrower. Steve will always take the outdoor option, unless it is to go to an indoor climbing wall…

Addie Brake

Commercial Director

Addie is the Commercial Director at Raccoon Media Group. After spending 7 years working for The NEC she joined Raccoon Media Group to work as an organiser, launching a successful portfolio of consumer shows.

She loves being involved in shaping and building the foundations of successful community focussed exhibitions.

Rachel Marsh

Sales Manager

Rachel is our Sales Manager on the National Running Shows and Run Show USA. She is an avid runner and gym goer, if she's not training for a marathon then you’ll catch her in the gym lifting weights to help me get through the OCR’s.

Kate Jamieson

Head of Content

Kate is the Head of Content for Raccoon Media Group. She has over 20 years’ experience in the world of Publishing, Marketing and Communications.
Passionate about sport and activity in all its forms, she loves to run (especially with her dog), cycle and is always up for a fun challenge.

Ashley Cox

Senior Marketing Manager

Ashley is the Senior Marketing Manager at Raccoon Media Group. She has over 17 years’ experience in the world of marketing, PR and communications working across consumer, corporate and third sectors.

She loves the sun, the ocean and being outdoors with her family.

Hannah Hopwood

Marketing Manager

Hannah is the Marketing Manager for the National Running Show and National Outdoor Expo. With years of experience, Hannah has worked across a range of social media campaigns for B2B and B2C events, as well as a number of community projects. When Hannah isn’t working she loves running (pretty slowly) in the countryside and swimming in the sea.

Dominic Brown

Digital Communications Manager

Dominic is the Digital Communications Manager for Outside & Active. He is a keen sportsman and gym-goer with a background in promoting the benefits of physical activity to mental health and wellbeing. Dom is the go-to for anything social media or O&A!

Maddy Seaman

Finance Director

Maddy is Mike's wife/partner in crime and Finance Director for Raccoon Media Group. Maddy is also a professional photographer and takes many of the show photographs, when she's not looking after the kids. You’ll often find her cheering on and crewing Mike on one of his many running adventures.

Matthew Lambert

Operations Director

Matthew has spent over 25 years in the exhibition industry, working across the ‘holy trinity’ of organiser, venue and contractor. His team currently manage a portfolio of over 50 events annually and have established themselves as one of the ‘go to’ company for organisers looking to outsource their operations.

Ralph Collett


Ralph has worked in Media and event for over 25 years with companies such as Reed Business Publishing, William Reed, United Business Media and more recently with CloserStill Media Ralph was the MD of healthcare and launch over 8 events in the healthcare and medical sectors.

His team won multiple EN and AEO awards and won best launch several times. Ralph now runs a successful events consultancy and investor.

Darren Pinder


Darren is one of the Directors of Raccoon Media Group, and is responsible for the digital presence and data handling for the group of events. He's been building websites and applications for over 13 years, and champions the use of data in an honest, open, and privacy-respecting way.

Chloe Hyland

Senior Marketing Manager, USA

Chloe is the Senior Marketing Manager for the USA portfolio of Events in Chicago, Boston and LA and comes with a background and passion for events marketing. She studied Event Management at Plymouth University and now has 8 years’ experience in the world of events. Chloe loves the outdoors, whether that’s hiking, running or her post lockdown hobby, cycling for coffee or cake!

Ben Yeo

Marketing Assistant

Ben is a marketing Assistant at Raccoon Media Group. After recently graduating from university in the summer of 2021 he is keen to work within the sports industry and enhancing his marketing skills. He enjoys playing football regularly too.

Amy Sheridan

Office Manager

Amy is the Office Manager for Raccoon Media Group, working across all the shows.
She is your point of call for all things Raccoon!
Amy loves socialising with friends, catching up with family and is kept busy being a dog mum to Hugo, her crazy Dalmatian.

Esther Beal

Event Director

Esther is the Event Director for The National Outdoor Expo. She has worked in the events industry for the past 18 years, running b2b shows across foodservice and healthcare.

She is excited to now be working on a launch event which promotes wellbeing in such a positive consumer space. When not working, she enjoys long walks with her two dogs and exploring other parts of the world.

Sophie Honeywell

Marketing Assistant

Sophie is the Marketing Assistant for Raccoon Media Group. She Graduated in 2020 is now keen to progress in the marketing and events industry. Sophie enjoys leading a healthy lifestyle and feels passionate about the positive effects health and fitness has on our mental and physical well-being. When she’s not at work, you can either find her getting stuck into a book or exploring the great outdoors (weather dependant!).

Craig Hanratty

Event Director, USA

Craig brings a wealth of events experience to Raccoon, having worked across a variety of business and consumer events in his 20 year events career. Craig is driven by collaboration with new and exciting brands along with creating partnership opportunities, he’s worked across sectors including fashion, technology and food innovation.
When not at work Craig enjoys running around his local Wimbledon common, tennis and trying to beat his son at a game of footy.

Monique Taylor

Finance Assistant

Monique is Finance Assistant at Raccoon Media Group. She is fresh to the UK having recently come from a Fashion Business background of 12 years, where she headed up her own Retail Stores , Manufacturing House, Brand Consulting, and all things creative and analytical. With a keen eye for detail and finding value in the dynamics of all the working parts of a business.

When not working Monique can be found running after her toddler or alongside her teenager navigating family, adventure and a new nation. She is passionate about Natural Medicine and Holistic Therapy and Yoga is her go-to after a full day of numbers.

Alex Hayman

Content Assistant

Alex is a Content Assistant at Raccoon Media Group. He graduated from university in summer 2021 and is looking to pursue a career in sports events. When he’s not at work he’s most likely doing something outdoors. He loves snowboarding, road cycling, rowing and, in the last couple of years, has taken up rock climbing.

Mark Wilderspin


Mark trained and qualified with KPMG London and has subsequently spent 20 years as a Group Finance Director for worldwide Exhibition and Events Organisers. Mark has considerable experience in business planning, cash flow management and has advised a number of start-up businesses and MBOs.

Liz Ormesher

Event Director, The National Equine Show

Liz is the Event Director for the National Equine Show. With 20 years experience in sales, marketing and event management, Liz joined the Raccoon team last year to launch the exciting new National Equine Show.

Luckily for her new role Liz is a passionate equestrian and so bringing her passion for all things equine to launch this show is a dream come true. When she's not working she can be seen charging around the great outdoors with her young horse and her partner and 2 young children. She also loves photography and yoga and when a spare minute arises she might be seen squeezing in a run (plod) or bike ride around the country roads or even throwing a few weights around.

Tom Keating

Sales Manager

Tom is the Sales Manager for The National Outdoor Expo, with many years in sales he is looking forward to the new challenge within the events industry. Tom enjoys lifting weights and keeping fit, when he is not working you will find him being a busy dad to 2 children, at the gym or performing in a play.

Hannah Warren

Admin Assistant

I recently graduated from university in the summer of 2021 in sociology and have been keen to start my career. I love socialising with friends, going to concerts and festivals when I can!

Stuart Dacre

Commercial Director, Snowbound Expo

Stuart is the Commercial Director for Snowbound Expo, Raccoon Event’s latest acquisition to truly unite the Winter and outdoor sporting community.
With over 20 years of senior commercial roles within the media/event sector Stuart is driven by creating outstanding outcomes and experiences through the medium of live events.
Although not permitted to play in the Snow due to Rugby League requirements in his younger days this is now work in progress. Stuart can be found when not managing his ‘2 under 5’ clad in Lycra on the drops. If he can’t be reached, then the hills were calling and he had to go.

Eloise Tomlinson Read

Finance Assistant

Samantha Davis

Sales Executive

Samantha is the Account Manager for The National Running Show. With 8 years experience in the service and sales industry, she is passionate about providing an excellent customer experience and building long term working relationships. Samantha loves spending time with friends and family and finding new and unique places to wine and dine.

Lindsey Coleman

Event Manager

Lindsey has joined our team to deliver National Snow Week. She is a highly driven and commercially minded events professional with over 13 years’ experience managing a variety of events across multiple industries, including travel, hospitality and lifestyle. Having worked for some of the leading media companies within the UK, she has a history of successfully delivering results, focusing on increased revenues, quality audiences.