Year-on-year growth for The National Running Show
The National Running Show has seen a meteoric growth in all areas of the show in the last six years and a secured and projected uplift in 2025, reveals it shows no signs of slowing.
The 2025 National Running Show is set to take place on 25th to 26th January 2025 at The N.E.C. Birmingham. Upward figures include a 75% business rebook, a planned floorplan increase of 20%, plus projected visitor numbers of over 30,000. A record number of 250+ brands are also set to be represented in January, with more features than ever before.
The inaugural National Running Show event, held in January 2018, attracted approximately 20,000 runners and 95 brands to the show at the NEC Birmingham. Fast forward to 2024, the sixth edition of the show, and those figures have leapt to almost 30,000 visitors and 200+ brands choosing the UK’s premier running show.
The development of the event has been incremental and considered. ‘Version one’ of The National Running Show in 2018 had one main stage, occupied by a schedule of known running figureheads such as Dame Kelly Holmes. The format in its present persona is now more akin to that of a festival than an exhibition, with three stages and numerous specialist areas occupying the arena. Dedicated spaces represent varied running interests, for example the ‘ultra-zone’, which caters specifically for ultra-running enthusiasts.
The expansion of the show has aligned with the growth of an enviable speaker line-up, with globally recognised running personalities helping to amplify not just the in-person attendance, but also the digital reach and media buzz around the event.
A mix of Olympians, ultra-runners, athletes and notable YouTubers can be found around the arena during the event weekend, imparting advice and meeting their fans and communities.
An exciting new addition was added in 2024, in the form of The National Running Show Awards. A natural development given that all the key industry figures are in one place. The Awards provide real recognition for individuals, communities, groups and brands within the running universe. Following positive feedback, the Awards will return for 2025 to celebrate areas of achievement in all corners of the sport.
Nathalie Davies, MD at Raccoon Media Group comments, “The journey of growing The National Running Show has been organic, strategic and driven by purpose. We ensure that we keep evolving, keep ahead of the industry, listen to feedback and adjust accordingly. There have been many challenges, but the key to development is moving with passion, nurturing key relationships and striving for continuous improvement. ”
ENDS
For all media enquiries, contact Senior Marketing Manager Hannah Hopwood at hannah.hopwood@raccoonmediagroup.com
Notes to Editors:
National Running Show #RunShow
Official Video 2024: https://www.youtube.com/watch?v=nIXcC5gx_eU
Instagram: https://www.instagram.com/nationalrunningshow/
About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.