Raccoon Media Group: Sales Development Academy
Company Overview:
Raccoon Media Group is a dynamic, scaled, high-growth media business focused on mobilising passion-led B2C and B2B communities across the globe. Our events and media properties deliver year-round content and advice to specialist, self-identifying audiences.
Sales Development Academy Overview:
Raccoon Media Group’s Sales Development Academy is a comprehensive, immersive program designed to fast-track graduates into successful sales professionals within the events and media industry. Over the course of 12-18 months, participants will be exposed to various aspects of the sales process, develop key commercial skills, and gain hands-on experience in a fast-paced, entrepreneurial environment.
Key Features:
- Duration: 12-18 months
- Location: Based in Guildford, with opportunities for travel to industry events
- Structure: A structured rotational program, with placements across different teams and sales functions.
The role would be appointment setting for the first 6 months, moving into digital, customer care and sponsorship sales after 6 months and then starting to take on your own clients after 12 months. The role would require 100 calls a day and 3 hours on the phone minimum.
- Mentorship & Training: Receive guidance from senior leaders and sales professionals, with regular feedback and support to drive personal development.
- Career Progression: Opportunity to secure a permanent position in the sales team at the end of the program.
What You’ll Learn:
- Sales Fundamentals:
- Master the basics of B2B sales, from prospecting and lead generation to closing deals.
- Develop expertise in consultative selling, focusing on client needs and delivering tailored solutions.
- Client Relationship Management:
- Build and nurture relationships with key stakeholders, including exhibitors, sponsors, and advertisers.
- Learn to manage client portfolios and ensure a high level of client satisfaction.
- Event Sales & Sponsorship:
- Gain exposure to event-specific sales, including stand sales for exhibitions and sponsorship packages.
- Understand the commercial side of event planning, execution, and how to maximize revenue.
- Media & Digital Sales:
- Explore opportunities in media sales, including digital, and social media advertising.
- Learn how to leverage data and analytics to create effective marketing and advertising campaigns for clients.
- Business Development & Market Research:
- Identify new business opportunities and expand the company’s client base by researching industry trends and competitors.
- Develop strategies to approach and win new business.
Who We’re Looking For:
- Degree calibre: Recent graduates from college and university or equivalent non-university experience.
- Passion: A genuine interest in media, events, and sales, with a drive to succeed in a target-driven environment.
- Skills: Strong communication, interpersonal, and organisational skills. Confidence in presenting and negotiating, resilient, self-motivated, problem solver.
- Adaptability: A proactive, problem-solving mindset with the ability to thrive in a fast-paced, dynamic industry.
- Ambition: Individuals who are looking for a long-term career in sales and are eager to grow with Raccoon Media Group.
What We Offer:
- Competitive Salary: Starting salary of £22k-£24k with performance-based bonuses.
- Training: A tailored training program, including sales techniques, negotiation skills, and product knowledge.
- Networking: Exposure to a wide range of clients and industry professionals through events and conferences.
- Progression: Clear career progression opportunities, with potential for permanent roles in business development, account management, or sales management.
How to Apply:
To apply for the Sales Development Academy, please submit your CV and a cover letter outlining why you are interested in joining Raccoon Media Group and what you hope to gain from the program. Applications should be sent to nathalie.davies@raccoonmediagroup.com
This sales Development Academy is perfect for driven individuals who want to kickstart their career in sales while working in a vibrant, entrepreneurial company within the events and media industry.
