On Saturday 2nd August, a team of six ladies from the Raccoon Media Group, organisers of events such as the International Running Expo, National Running Show and many more are lacing up for a challenging 50 kilometre trek over the Peak District as part of the SheRaces trail series, to raise funds for Birmingham Children’s Hospital.
The event, taking place in Hathersage in the Peak District is not only roughly 50 kilometres in length, but also includes approximately 1100m of ascent. Putting this into perspective, Ben Nevis, the tallest mountain in the UK, has an ascent 1352m.
The Raccoon Media Group has a long-established relationship with Birmingham Children’s Hospital. Raccoon Team members have undertaken numerous arduous challenges and supported the charity’s important work for many years. Birmingham Children’s Hospital provides a range of specialist services and operates the Child and Adolescent Mental Health Services for the city.
The SheRaces trail series, launched in 2025, is the UK’s first female-only trail running series, with the first edition in the Peak District this year and further events taking place in 2026 including the Surrey Hills and Shropshire Hills. SheRaces was founded by campaigner, advisor and ultrarunner Sophie Power. It is a global network of champions, driving change to support female athletes.
Supported by Her Spirit, the Raccoon crew set to take on the challenge includes: Jo Tyler, Hannah Hopwood, Nathalie Davies, Annie Bennett, Sophie Ferrier and Chloe Hyland. Commenting on the challenge, Jo Tyler, Chief Operating Officer at Raccoon Media Group said: “We know it’s going to be tough, and to be honest, I’m a bit terrified. But I’m glad to be doing it with this incredible group of women. We know we have the grit to get through it, even if we aren’t very fast.
Birmingham Children’s Hospital do so much life-changing work with every penny they raise. We have met many of the children and staff and seen the difference that this money will make to young lives and families who are going through the worse challenges in life. That will drive us forward to keep putting one step in front of the other, and I’m certain the wonderful Peak District scenery will keep us inspired too!”.
To support Team Raccoon and make a difference to children’s live DONATE here: https://www.justgiving.com/team/50kmfor5k
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Notes to editors
For all media enquiries, contact Senior Marketing Manager, Sophie Ferrier at: sophie.ferrier@raccoonmediagroup.com
About Raccoon Media GroupRaccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.