BETA International, the premier event for the equestrian trade industry, is already generating excitement for its 2025 show following a strong onsite rebooking of 92% at this year’s event. Exhibitors have clearly demonstrated their confidence in BETA International’s future with Raccoon Media Group and the new vision for the show’s growth.
The 2025 event will return to its roots at Hall 2, NEC Birmingham on 28 – 29 September 2025. This shift is in response to exhibitor feedback highlighting the NEC’s accessibility by road, rail, and air, which benefits both national and international exhibitors and attendees.
Now under Raccoon Media Group’s ownership, an experienced global event organiser, BETA International 2025 will benefit from Raccoon’s industry insight in mobilising passion-led B2C and B2B communities. The strategic date alteration also positions the show later in September, away from other major early-month events, ensuring a dedicated timeframe that caters specifically to the equestrian community.
“BETA International 2025 aims to deliver a new era of growth that meets the equestrian sector’s needs, both within the UK and abroad,” said Event Director, Liz Ormesher. “With Raccoon Media Group’s insight, we are confident in our ability to attract a wider range of exhibitors and visitors, ensuring a vibrant, robust event that reflects the industry’s importance.”
Attendees can look forward to the continued presence of staple features like the product showcase and seminar theatre, whilst expecting plans for additional opportunities to enhance the event experience.
There is now less than 20% of the BETA International 2025 floorplan remaining so to secure your place, contact Liz Ormesher at liz.ormesher@raccoonmediagroup.com for live floorplan availability.
ENDS
For all media enquiries, contact Senior Marketing Executive Sophie Honeywell at sophie.honeywell@raccoonmediagroup.com
Notes to Editors:
About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.
