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Team of Ladies from Raccoon Media Group set to take on Peak District ultra charity trek for Birmingham Children’s Hospital

On Saturday 2nd August, a team of six ladies from the Raccoon Media Group, organisers of events such as the International Running Expo, National Running Show and many more are lacing up for a challenging 50 kilometre trek over the Peak District as part of the SheRaces trail series, to raise funds for Birmingham Children’s Hospital.

The event, taking place in Hathersage in the Peak District is not only roughly 50 kilometres in length, but also includes approximately 1100m of ascent. Putting this into perspective, Ben Nevis, the tallest mountain in the UK, has an ascent 1352m.

The Raccoon Media Group has a long-established relationship with Birmingham Children’s Hospital. Raccoon Team members have undertaken numerous arduous challenges and supported the charity’s important work for many years. Birmingham Children’s Hospital provides a range of specialist services and operates the Child and Adolescent Mental Health Services for the city.

The SheRaces trail series, launched in 2025, is the UK’s first female-only trail running series, with the first edition in the Peak District this year and further events taking place in 2026 including the Surrey Hills and Shropshire Hills. SheRaces was founded by campaigner, advisor and ultrarunner Sophie Power. It is a global network of champions, driving change to support female athletes.

Supported by Her Spirit, the Raccoon crew set to take on the challenge includes: Jo Tyler, Hannah Hopwood, Nathalie Davies, Annie Bennett, Sophie Ferrier and Chloe Hyland. Commenting on the challenge, Jo Tyler, Chief Operating Officer at Raccoon Media Group said: “We know it’s going to be tough, and to be honest, I’m a bit terrified. But I’m glad to be doing it with this incredible group of women. We know we have the grit to get through it, even if we aren’t very fast.

Birmingham Children’s Hospital do so much life-changing work with every penny they raise. We have met many of the children and staff and seen the difference that this money will make to young lives and families who are going through the worse challenges in life.  That will drive us forward to keep putting one step in front of the other, and I’m certain the wonderful Peak District scenery will keep us inspired too!”.

To support Team Raccoon and make a difference to children’s live DONATE here: https://www.justgiving.com/team/50kmfor5k

ENDS

Notes to editors
For all media enquiries, contact Senior Marketing Manager, Sophie Ferrier at: sophie.ferrier@raccoonmediagroup.com


About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.

BETA International 2025: A strong rebook response and vision for growth as the event returns to NEC Birmingham

BETA International, the premier event for the equestrian trade industry, is already generating excitement for its 2025 show following a strong onsite rebooking of 92% at this year’s event. Exhibitors have clearly demonstrated their confidence in BETA International’s future with Raccoon Media Group and the new vision for the show’s growth.

The 2025 event will return to its roots at Hall 2, NEC Birmingham on 28 – 29 September 2025. This shift is in response to exhibitor feedback highlighting the NEC’s accessibility by road, rail, and air, which benefits both national and international exhibitors and attendees.

Now under Raccoon Media Group’s ownership, an experienced global event organiser, BETA International 2025 will benefit from Raccoon’s industry insight in mobilising passion-led B2C and B2B communities. The strategic date alteration also positions the show later in September, away from other major early-month events, ensuring a dedicated timeframe that caters specifically to the equestrian community.

“BETA International 2025 aims to deliver a new era of growth that meets the equestrian sector’s needs, both within the UK and abroad,” said Event Director, Liz Ormesher. “With Raccoon Media Group’s insight, we are confident in our ability to attract a wider range of exhibitors and visitors, ensuring a vibrant, robust event that reflects the industry’s importance.”

Attendees can look forward to the continued presence of staple features like the product showcase and seminar theatre, whilst expecting plans for additional opportunities to enhance the event experience.

There is now less than 20% of the BETA International 2025 floorplan remaining so to secure your place, contact Liz Ormesher at liz.ormesher@raccoonmediagroup.com for live floorplan availability. 


ENDS 

For all media enquiries, contact Senior Marketing Executive Sophie Honeywell at sophie.honeywell@raccoonmediagroup.com

Notes to Editors: 

About Raccoon Media Group 

Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way. 

Click On, Cycle Off- Skarper launches the future of eBikes

Launched today, Skarper is a ground-breaking eBike drive system set to revolutionise the world of eBikes. Skarper drives the bike via the rear disc brake transforming any bike into a high performance eBike and back again in a matter of seconds.

This first-of-its kind, patent-protected disc-brake drive system has been developed by a London-based start-up with backers including six-time OLY and 11-time World Champion track cyclist Sir Chris Hoy.

Sir Chris Hoy has been heavily involved in the product development since its beginning and is excited about what it means for the future: “I’ve always been an advocate of getting more people on bikes, regardless of their fitness, ability or age, and I’ve discovered that eBikes can play a huge role in making cycling more accessible to anyone. It opens up opportunities – whether it’s making a commute possible which would otherwise have been too difficult, keeping pace with a fitter friend for a challenging bike ride, returning to riding after an injury or illness, or just going further on your rides and seeing more for the same effort. eBikes offer something for us all; I even take my kids to and from school on an eCargo bike which they absolutely love!”

“What I’m most excited about with the launch of Skarper is that we are offering something entirely new. People will now have the freedom and flexibility to choose whenever they want electric assistance. Within a couple of seconds they can transform the way they ride. I truly believe this is going to make a significant impact on the industry by opening up cycling to a much wider audience”.

Skarper inventor and co-founder Dr. Alastair Darwood, is no stranger to innovation, having previously invented and developed several medical devices in orthopaedics and anaesthesia whilst working as a doctor in the NHS. At the start of the pandemic, Alastair invented one of the novel emergency ventilators selected by the cabinet office for rapid production and worked with Red Bull Advanced Technologies to develop the device in record time.

“At Skarper, we live and breathe innovation and this is just the beginning of our product development”, says Dr. Alastair Darwood. “The Skarper system is fully enclosed and wire free, seamlessly integrating into your bicycle via its DiskDrive™ technology. It is an ultralight, clip-on motor technology, transforming any bike into an eBike with no modification required to the frame or wheels, and without compromise on performance. We are also very excited to be working with Red Bull Advanced Technologies on an off-road version, news of which will be released later this year.”

The Skarper unit fully charges in under 2.5 hours and has a range of up to 60km. With a suite of sensors and control algorithms, the motor intelligently responds to the terrain and provides instant, class leading power as needed. Skarper will be available from 2023 and, with demand expected to be high, the company will soon be taking pre orders for those who want to be amongst the first to use Skarper.According to Ean Brown, CEO and co-founder of Skarper, “this innovation is set to revolutionise the industry with its cutting edge DiskDrive technology. For the first time you can hold an eBike in the palm of your hand. Ultimately, it is our ambition to see the DiskDrive disc brake fitted as standard from the factory on millions of bicycles around the world.”

Skarper is promoting a world in which consumers have the freedom to create their ultimate bike, with no compromise.

Bike Week 2022 Delivered by Cycling UK

This year Bike Week is all about you and your local community, we want to encourage as many people as possible to get out there and enjoy their community by bike. We want you to dream big and imagine how your community could be improved if everyone in it used their bikes more, together we can make a better world by bike.

These last few years have seen a lot of change, many people took up cycling or rediscovered it, dusting off that old bike sitting in the shed to get out there again. Some for exercise, some for commuting to work, to go to the shops or even just to be able to see friends and family. The bike can give everyone freedom, freedom to choose how to travel and how to live their lives better and healthier.

So this Bike Week from 6-12 June let’s really celebrate cycling, it’s our chance to all come together and tell the UK that cycling is the answer to many questions – how can I help myself? My community? My county? My planet?

The Recovery Zone sponsored by MyoMaster at The National Cycling Show

Come and see leading sports recovery brand, MyoMaster, offering you the very best recovery products to keep you ahead. Founded by Harlequins rugby player, Joe Gray and avid runner, Lottie Whyte to provide everyday athletes with the ultimate everyday recovery, their products give you the power to train harder.

Offering the strongest and quietest percussive massage therapy guns on the market and the most powerful pneumatic compression in the world, MyoMaster’s products are a must-try.

Visit the Recovery Zone sponsored by MyoMaster on stand G70 at the show.

Your next cycling challenge awaits with Sports Tours International

Sports Tours International has been sending cyclists and cycling fans to the biggest sportives and professional races on the planet for decades. From the Tour de France and five monuments of cycling to the toughest mountain sportives, Sports Tours offers the most comprehensive range of cycling trips in the business.

As the UK’s number one cycling tour operator, Sports Tours International is delighted to be a gold sponsor of the National Cycling Show. Make sure you visit stand J54 to claim an exclusive show offer on packages to Paris-Roubaix and the Tour of Flanders. You can also enter a free competition to win a dream cycling trip and spin a wheel of fortune with hundreds of prizes up for grabs. Pre-book an appointment with the Sports Tours team below and you could be a step closer to finding your once-in-a-lifetime cycling trip.

Book and appointment 

Graystone prepares to bring a piece of their park to the National Cycling Show

Graystone is the Home of Action Sports and we’re stoked to be bringing a little piece of our park to the National Cycling Show for the first time. Our super-talented bike and BMX coaches will be offering free ‘Intro to Freestyle Biking’ sessions for total newbies or those who want to brush up on their freestyle skills, led by our Head Coach, Rob Sidlow. Come by our stand to sign up for the skills sessions or just to say ‘hi’ and learn more about why we are known as ‘The Home of Action Sports’.

National Cycling Show announces Eovolt as a new exhibitor

At Eovolt, we want to make your travels enjoyable again and reinvent urban mobility. And to do that, we needed inspiration. Our inspiration is you. To make you free, more mobile, more spontaneous. To make you enjoy your trips. To become your mobility partner from morning to night. It is for you that we design lightweight, folding, durable, powerful bikes inspired by French excellence and uncompromising on safety. At Eovolt, we believe that the journey is as important as the destination. And we are equally sure, that it’s time to put the fun back into travelling. We will reinvent mobility with the same ease that our bikes fold.

EOVOLT is a French brand whose production site is based in the Lyon region. All our bikes are assembled by hand, by a team of cycling professionals. We ensure that each product meets our high quality standards and we are meticulous in our choice of the various components that we use as well as the partners with whom we work.

Bike Clinic feature announced for the National Cycling Show

The Bike Clinic brought to you by Spokes People, your Cytech Training Provider will be on hand in The Bike Clinic D70 throughout the show to answer your questions and give advice on bike repairs, tools and equipment!

Cytech is the internationally recognised training and accreditation scheme for bicycle technicians, delivering training and promotion of technical skills to the cycle trade and enthusiasts worldwide. Courses encompass the basics of cycle mechanics right through to dealing with the most advanced and high-tech components and parts, and the journey starts with Theory one. Cytech theory one is an online learning course delivering an introduction to bicycle maintenance that can be completed anywhere, in your own time – you can even try the first module for free! There’s also currently a National Cycling Show offer of £50 off the full course until the end of June.
SHOW OFFER – SAVE £50 WITH CODE NCS22 – www.cytechtheoryone.co.uk

 

dhb blog: Eleanor Dickinson- My life after professional cycling

Ininitially, when I put the idea forwards for my first dhb blog to be all about life after professional cycling, I thought, yep. Definitely! Mainly because when I retired from professional cycling last year, I could have really done with reading a guide on how the hell to move on! I now completely understand why one doesn’t exist and why this column has no answers for doing so, either! Ultimately there are no answers! No correct answers, anyway. We’re all wired up so incredibly different, all at different stages of life, hopes and dreams. And contrary to Molly Mae’s belief, we do not all have the same 24 hours in a day to process life decisions, thoughts and feelings! (I’m still a Molly Mae fan).

But, here is my life after professional cycling…

Sport can be brutal, right? Without going into too much detail and getting myself all wound up, I’ll keep this part short and simple.

I left home when I was 17 to live in Manchester and join the Great Britain cycling track programme. I loved road racing but was sold the OLY dream and committed to riding in circles. I started to win national and international titles and made selection for every elite Track World Championship since joining the squad (we medalled in three).

After three years, I decided to solely focus on the team pursuit to ensure I made the selection for the OLY Games in Tokyo.

However, the 2020 worlds was my last ever bike race! We finished second, qualified very close to world record pace and I rode all three rounds. I left those championships with high hopes my next race would be at the OLY Games. Covid happened, I had a knee injury, then I had appendicitis, then I had my appendix removed, and it all went downhill from there.

Throughout all of this, my mental health plummeted. I hit rock bottom when I found out via email, while enjoying a birthday meal, I would not be going to Tokyo.

It felt at the time like the previous five years had been the most painfully wasted emotional rollercoaster ever. And now I was left with nothing at the end of it.

At this point, as I tucked into my birthday sticky toffee pudding while wiping away my OLY tears, I had no idea what was next.

I felt extremely let down and abandoned by a federation I had given so much to. And that evening I stayed up all night, doing nothing, just awake.

The next day I tried to get on the turbo to complete my scheduled training (no-one prepares you for what to do next) and it lasted roughly two minutes and 30 seconds.

As much as my family loved and supported me regardless of the OLY Games, I hid from everyone after sending a big message explaining how sorry I was for letting everyone down.

It’s just bike riding Eleanor, get a grip! I told myself this every day. But bike riding was all I knew, I was programmed to pedal, I didn’t have any more tabs (that’s honestly what I thought, and sometimes still do).

Yes, I’ve won national titles, European titles and Track World Cups, I’ve got world championship medals and I’ve worked alongside some of the most decorated athletes in British sport. But will I always have the feeling of failing the big one?

I tried to go straight into road racing. It had always been my dream from, well, day one. Teams wanted me to complete testing for them to see if I was good enough, but at this point, I was struggling to get up and downstairs for cereal never mind emptying myself on the bike.

That’s when I made the decision to stop professional cycling. I realised my relationship with anything other than a bike was non-existent.

My self-worth could not be dependent on a bike race and the amount of weight I lost in my last year of racing was linked with an uncontrollably bad relationship with food and stress.

As I write this, my better half Owain Doull is next to me training on the turbo and we’re watching some racing together on the laptop.

Earlier this year I took on a charity challenge of riding 500 miles in five days and travelled with dhb to Girona for a spring/summer photoshoot.

You’re probably thinking life doesn’t seem much different, right?

I can assure you it is. Life without professional sport is getting a lot easier for me. There will always be aspects I will miss, but thankfully with the support of dhb and Canyon bikes, I’m now riding my bike for the love of riding my bike.

I’m helping try to inspire others to do the same and to reconnect with all the reasons I fell in love with this sport in the first place.

I’m finding time to see family again, have the energy to go and enjoy the world I’m in, meet some new faces and fall in love with new hobbies (check out my baking @phasetwocakes).

I’ve started working with Voxwomen, updating the world with all things women’s cycling, and I’m grateful to have some super exciting opportunities coming up in 2022.

I still don’t have the answers for anyone who has just retired from professional sport, but I think I’m proof that feeling all the emotions is a necessary process.

What I will say is you are more than your sport and bike riding really is, beautiful!

Thank you for reading and I can’t wait to keep you posted on how this new ride develops. Ellie.