Menu

Team of Ladies from Raccoon Media Group set to take on Peak District ultra charity trek for Birmingham Children’s Hospital

On Saturday 2nd August, a team of six ladies from the Raccoon Media Group, organisers of events such as the International Running Expo, National Running Show and many more are lacing up for a challenging 50 kilometre trek over the Peak District as part of the SheRaces trail series, to raise funds for Birmingham Children’s Hospital.

The event, taking place in Hathersage in the Peak District is not only roughly 50 kilometres in length, but also includes approximately 1100m of ascent. Putting this into perspective, Ben Nevis, the tallest mountain in the UK, has an ascent 1352m.

The Raccoon Media Group has a long-established relationship with Birmingham Children’s Hospital. Raccoon Team members have undertaken numerous arduous challenges and supported the charity’s important work for many years. Birmingham Children’s Hospital provides a range of specialist services and operates the Child and Adolescent Mental Health Services for the city.

The SheRaces trail series, launched in 2025, is the UK’s first female-only trail running series, with the first edition in the Peak District this year and further events taking place in 2026 including the Surrey Hills and Shropshire Hills. SheRaces was founded by campaigner, advisor and ultrarunner Sophie Power. It is a global network of champions, driving change to support female athletes.

Supported by Her Spirit, the Raccoon crew set to take on the challenge includes: Jo Tyler, Hannah Hopwood, Nathalie Davies, Annie Bennett, Sophie Ferrier and Chloe Hyland. Commenting on the challenge, Jo Tyler, Chief Operating Officer at Raccoon Media Group said: “We know it’s going to be tough, and to be honest, I’m a bit terrified. But I’m glad to be doing it with this incredible group of women. We know we have the grit to get through it, even if we aren’t very fast.

Birmingham Children’s Hospital do so much life-changing work with every penny they raise. We have met many of the children and staff and seen the difference that this money will make to young lives and families who are going through the worse challenges in life.  That will drive us forward to keep putting one step in front of the other, and I’m certain the wonderful Peak District scenery will keep us inspired too!”.

To support Team Raccoon and make a difference to children’s live DONATE here: https://www.justgiving.com/team/50kmfor5k

ENDS

Notes to editors
For all media enquiries, contact Senior Marketing Manager, Sophie Ferrier at: sophie.ferrier@raccoonmediagroup.com


About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.

BETA International 2025: A strong rebook response and vision for growth as the event returns to NEC Birmingham

BETA International, the premier event for the equestrian trade industry, is already generating excitement for its 2025 show following a strong onsite rebooking of 92% at this year’s event. Exhibitors have clearly demonstrated their confidence in BETA International’s future with Raccoon Media Group and the new vision for the show’s growth.

The 2025 event will return to its roots at Hall 2, NEC Birmingham on 28 – 29 September 2025. This shift is in response to exhibitor feedback highlighting the NEC’s accessibility by road, rail, and air, which benefits both national and international exhibitors and attendees.

Now under Raccoon Media Group’s ownership, an experienced global event organiser, BETA International 2025 will benefit from Raccoon’s industry insight in mobilising passion-led B2C and B2B communities. The strategic date alteration also positions the show later in September, away from other major early-month events, ensuring a dedicated timeframe that caters specifically to the equestrian community.

“BETA International 2025 aims to deliver a new era of growth that meets the equestrian sector’s needs, both within the UK and abroad,” said Event Director, Liz Ormesher. “With Raccoon Media Group’s insight, we are confident in our ability to attract a wider range of exhibitors and visitors, ensuring a vibrant, robust event that reflects the industry’s importance.”

Attendees can look forward to the continued presence of staple features like the product showcase and seminar theatre, whilst expecting plans for additional opportunities to enhance the event experience.

There is now less than 20% of the BETA International 2025 floorplan remaining so to secure your place, contact Liz Ormesher at liz.ormesher@raccoonmediagroup.com for live floorplan availability. 


ENDS 

For all media enquiries, contact Senior Marketing Executive Sophie Honeywell at sophie.honeywell@raccoonmediagroup.com

Notes to Editors: 

About Raccoon Media Group 

Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way. 

Raccoon Media Group shortlisted for three prestigious AEO Excellence Awards 2022

Raccoon Media Group has been shortlisted in three categories of this year’s AEO Excellence Awards including Marketing Campaign of the year for the National Outdoor Expo, Best Consumer Show for both the National Outdoor Expo and the National Running Show and Best Event Launch for the National Outdoor Expo.

The first edition of the National Outdoor Expo in partnership with Ordnance Survey was hosted at the NEC in Birmingham and was attended by over 14,000 people. The show’s two stages played host to experts and adventurers from across the world of outdoor pursuits including Ben Fogle, James Cracknell, Sir Ranulph Fiennes, Julia Bradbury, Ed Stafford and Dwayne Fields, enthralling packed theatres with the highs, lows, achievements and failures from a life spent in the outdoors.

The 2022 show was the fourth National Running Show to be hosted at the NEC in Birmingham and attracted almost 20,000 visitors across the two days. The show boasted a sensational line-up of speakers including Lord Sebastian Coe, Kadeena Cox, Derek Redmond, Jonnie Peacock and Jenni Falconer and a first class retail experience with top brand exhibitors.

Mike Seaman, CEO at Raccoon Media Group commented: “I am so incredibly proud of the team here at Raccoon and it is fantastic to see their hard work recognised at such a prestigious event. To have our company listed alongside the biggest and best events in the country is testament to the amazing people we have in our business. Good luck to the other nominees and we look forward to the winners being announced next month.”

The National Running Show will be back at the NEC in Birmingham on 21-22 January 2023 and the National Outdoor Expo will return to the NEC Birmingham on the 18-19 March 2022. For more information about either show or to book your ticket visit https://nationalrunningshow.com/ and https://nationaloutdoorexpo.com/.