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A winning weekend for runners

Raccoon Media Group announces most successful event in its history, with renewed optimism for the year ahead

Dina Asher-Smith at the National Running Show 2023

The National Running Show held Saturday 21st and Sunday 22nd January at the NEC Birmingham, saw exhibitor and sponsorship revenue increase by 38% this year (30% increase on pre-covid figures) and the largest visitor audience it has ever attracted.

The fifth edition of the National Running Show, saw the event firmly back on track with 26,158 runners gathering to find motivation, products and training advice. Initial survey responses indicate that the 273 exhibiting companies will collectively benefit from over £14 million spent by visitors as a result of the event.

Nathalie Davies, Portfolio Director at Raccoon Media Group said ‘We couldn’t have hoped for a better event to kick off to the year. It felt like the running community was back to full strength and there was an incredible buzz in the air. Last year we had to check covid-passports and everyone wore masks, which obviously put some people off. This year however we were able to see the smiles and join in the hugs and high-fives. The aisles were full and exhibitors were rushing to get more stock overnight to satisfy demand. Given the current economic climate, we’re proud that this event has given a much-needed boost to some companies who have struggled to find new customers over the past year’.

The show featured some incredible speakers who came to motivate and inspire runners including the fastest British woman in history Dina Asher-Smith, Scottish Olympian Eilish McColgan and legendary hurdlers Colin Jackson CBE and Kriss Akabusi MBE.

Brands and features within the exhibition offer runners with expert advice and products to suit individual needs, with lots of taster sessions and workshops including Steve Cram and his team of coaches who offered training advice for those taking on races in 2023, including Eve Muirhead, former Olympic curling champion.

Creating a legacy

Raccoon’s mission to be zero-carbon by 2025 was also a focus at the show with visitors and exhibitors heavily encouraged to consider the environment with their attendance. As a result, the average carbon footprint per visitor has been reduced by over 30% year on year from 23kg to 16kg CO2e.

Working with Earth Runs (an organisation that encourages people to get active by rewarding them by planting trees), the National Running Show has planted 5,000 trees to support 1.5 million mammals, reptiles, birds and amphibians with a legacy of over 75 years. Once fully grown the carbon offset is expected to offset 55 tonnes of CO2e per year.

A number of visitors to the show also opted to offset their carbon footprint with the Ecolibrium Trees+ initiative, offsetting a further 31.3 tonnes of CO2e.

£8,781 was also raised for official charity Birmingham Children’s Hospital through a combination of initiatives including Raccoon team sponsored runs and visitor donations. Each day the show was opened by a family that had been treated and supported by the hospital, who’s charity division also had a stand at the event to raise awareness and grow their community of fundraisers.

Charity Chief Executive, Mark Brider, publicly congratulated the team for putting on their ‘biggest and best show ever’.

Other features of the event included recycling initiatives with over 1,200 pairs of running shows recycled with the help of partners Jog On (assisted by GoodGym volunteers), huge boxes of second-hand running apparel collected by Collection4Clothes and an estimated £500 worth of items donated to a local Birmingham foodbank.

2024 dates announced

A large number of leading sports brands and partners have already signed up for the 2024 event to be held 20-21 January at the NEC Birmingham, where headline speakers will include Dame Kelly Holmes, David Weir CBE, Jamie Baulch, Vassos Alexander, Adrienne London and Elsey Davis. More details available at www.nationalrunningshow.com

In the meantime, organisers Raccoon Media Group will also be using some of the profits from this year’s event to offer a number of community grants across the country to running groups in order to encourage inactive people to start running and to develop positive attitudes towards running amongst young people. For further details please contact info@nationalrunningshow.com

Colin Jackson and others open the show

Eilish McColgan speaking

Busy aisles in the exhibition

Sally McRae speaking in the Ultrazone

Dean Karnazes speaking in the Ultra Zone

The National Outdoor Expo returns to the NEC for 2023

Outdoor enthusiasts across the country should mark their calendar for 18-19 March 2023 when the second edition of the award-winning National Outdoor Expo will take place at the NEC in Birmingham, bringing all of the kit, tech and advice under one roof for a jam-packed weekend of outdoor inspiration.

The show, which will be 20% bigger than the inaugural event, will be packed full of interactive features including a climbing wall, zip line, open water swimming, paddle boarding, bushcraft, a wildlife watching pavilion and outdoor kitchen, as well as inspiring talks and the very latest gear to try and buy. The show will have seven key areas: walking, climbing, water sports, eating outdoors, camping, adventure travel and excursions and trail running and is open to outdoor enthusiasts of all ages and abilities.

Visitors will have a chance to listen to, learn from and meet their outdoor idols including award winning broadcaster, writer and adventurer Ben Fogle, professional surfer, snowboarder, model and influencer Laura Lou Crane, explorer, physiologist, skier and athlete Preet Chandi, top climber Pete Whittaker and bushcraft and survival expert Ray Mears.

As well as hearing from the cream of the crop when it comes to outdoor pursuits, visitors can shop the latest gear from top brands including headline sponsor Ordnance Survey, adidas TERREX, Hoka, Red Originals, Jack Wolfskin and Vango.

Esther Beal, Event Director of The National Outdoor Expo said: “Following the success of the first ever National Outdoor Expo earlier this year we cannot wait for an even bigger and better show in 2023. Living an active, healthy and fun life outdoors has never been more important and we all know how much better we feel after spending time outdoors. Our hope is that people of all ages will come together to immerse themselves in all things outdoors. The weekend is guaranteed to motivate and inspire visitors and the interactive features are sure to get your adrenaline going”.

Tickets for the National Outdoor Expo are available now at www.nationaloutdoorexpo.com

Raccoon Media Group scoops two AEO Excellence Awards for inaugural National Outdoor Expo

Multi-platform media business, Raccoon Media Group, has been awarded the ultimate industry accolade by winning two AEO Excellence Awards including Best Consumer Show and Marketing Campaign of the Year for The National Outdoor Expo 2022, which opened its doors to over 14,000 visitors in March.

The first edition of the National Outdoor Expo in partnership with Ordnance Survey was hosted at the NEC in Birmingham and was created to serve people who love to hike, run, climb, camp, travel, paddle, swim and cook outdoors. The show’s two stages played host to experts and adventurers from across the world of outdoor pursuits including Ben Fogle, James Cracknell, Sir Ranulph Fiennes, Julia Bradbury, Ed Stafford and Dwayne Fields, enthralling packed theatres with the highs, lows, achievements and failures from a life spent in the outdoors.

Mike Seaman, CEO at Raccoon Media Group commented: “The AEO Excellence Awards are coveted and respected throughout the industry and to be awarded two for a first-year show was an incredible achievement. The teams that work on our shows live and breathe the work they do, embedding themselves into the industry they serve so to receive such distinguished acknowledgement for their efforts means a lot.”

The first National Outdoor Expo was set to run in 2021 but was thwarted due to Covid-19 lockdowns. The Show was rescheduled for 12 months later and brought a host of incredible interactive features for outdoor lovers including open water swimming sessions with NOWCA,  kayaking and canoeing with Venture by Pyranha, paddle boarding lessons from Red Paddle Co, a climbing wall with Montane and zip line running through the length of the show.

The second edition of the show will take place 18-19 March 2023 with Outdoor legends including Ray Mears and Preet Chandi set to take the stage. Tickets for the event will go on sale in September 2022. To enquire about exhibiting at The National Outdoor Expo 2023 contact esther.beal@raccoonmediagroup.com

The National Snow Show – the new home for snow

Snowsport enthusiasts across the country should save the date for 23-24 October 2021 when the UK’s only National Snow Show will be taking place at the NEC in Birmingham. The event will be a mecca for winter sports enthusiasts providing a comprehensive retail experience, a first-class speaker line-up and interactive features including Rail Jam dry slope, Rider’s Lounge, Shred Stage, Skate Mini Ramp, Alpine Après Bar with live music and a Good Vibes Après Party, all under one roof. To celebrate the launch the organisers, Raccoon Media Group, has released 2,000 free tickets to the Show on a first-come-first-served basis using code LAUNCH.

The two-day event will play host to some of the snow scene’s biggest names including Sir Ranulph Fiennes, Graham Bell, Kate Ormerod, Billy Morgan, Benjamin Alexander, Scott Penman, Jamie Barrow, Jamie Nicholls and Ed Drake who will lead a packed schedule of inspirational and educational talks on the Snow Stage and workshops in the Snow Skills Cabin, providing new and experienced skiers and snowboarders with an armoury of information and advice to get started or advance in their chosen winter sport.

The Show, which is expected to play host to over 10,000 winter sport enthusiasts, will give visitors access to over 140 brands helping kit shoppers out with the right gear for the winter season ahead. As well as the latest gear and kit, resorts, destinations, and tour operators will be on site to help plan, offer advice and book the perfect winter adventure.

Not just aimed at people already involved in the snow scene, the Show will provide an opportunity for those interested to get a taste for snowsports through a series of workshops, skills sessions, dry slope sessions, as well as a mini league for university students to pitch their skills against each other to be in with a chance to win £500 to spend at the show.

Stephen Morgan, passionate snowboarder, snowsport enthusiast and Managing Director of the Active Division at Raccoon Media Group commented: “The National Snow Show will be the must-attend event for snowsports enthusiasts in 2021. Jam packed with interactive features, the best brands, the biggest names and most importantly, providing an opportunity for the UK snowsport scene to come together in a safe way and prepare for the snow season ahead.

“The Show is not only a chance for seasoned skiers and snowboarders to plan for the upcoming season but will also provide an easy entry point for those curious about snowsports to learn the basics, chat to the experts and hear from incredibly motivating and inspiring speakers before hopefully deciding this is the sport for them.”

The Show will play host to brands, organisations and destinations including Ski Club GB, Mountain Trade Network, The Wave, EcoSki, We Are Horizontal, ArcX Technology, Skiers Edge, Out House Snow, Ellie Soutter Foundation, DSUK, DOUK, Trixski, OTP Holidays, Oneskee, Cactus Drink Well and Cathalan Hats.

For more information about The National Snow Show visit www.nationalsnowshow.com or to discuss opportunities to exhibit contact Event Director, Stephen Morgan stephen.morgan@raccoonmediagroup.com.

Raccoon Media Group announces global expansion of National Running Show portfolio

Raccoon Media Group, the company behind the award-winning National Running Show has today announced it will be taking its flagship event global with an expansion into the USA. The first in a series of Run Show USA events will take place in Boston, MA at the Hynes Convention Center on 29-30 January 2022.

The two-day event, set across 75,000 sqft, will play host to some of the most inspiration faces from the world of running including Carl Lewis, Dean Karnazes, Susie Chan, Kelly Roberts, Camille Herron and Lazarus Lake, who will lead a packed schedule of inspirational and educational talks on the Inspiration Stage. There will also be practical advice and training tips from a wide range of experts in the Running Skills Theatre, providing new and experienced runners with information and advice to get started or advance their running ability.

The expansion also sees the company announce new investment from industry veteran, Doug Emslie, group managing director at global exhibition organiser Tarsus LTD who brings a wealth of industry knowledge and first-hand insight in the US events market.

Mike Seaman, CEO at Raccoon Media Group, said: We have ambitious plans for Raccoon Media Group and we are delighted to be working with Doug to help drive our expansion into the USA.  We believe that now is the perfect time to launch our events into new markets and we are well poised to take advantage of the increased interest in health and wellbeing that has been generated during lockdown. The Run Show USA is the first step on an exciting journey and we look forward to working with Doug to take this award-winning brand to runners in Boston.”

For more information about The Run Show USA visit www.runshowusa.com or to discuss opportunities to exhibit contact Mike Seaman – mike@raccoonmediagroup.com .

The National Snow Show – the new home for snow

Raccoon Media Group, the brains behind the award-winning National Running Show and newly launched National Outdoor Expo, has launched the UK’s only National Snow Show. Set to take place at the NEC in Birmingham 23-24 October 2021, the event will be a mecca for winter sports enthusiasts providing a comprehensive retail experience, a first-class speaker line-up and a plethora of impressive interactive features under one roof.

The two-day event, set across 8,000 sqm, will play host to some of the snow scene’s biggest names including Kate Ormerod, Billy Morgan, Jamie Nicholls, Ed Drake and Sir Ranulph Fiennes, who will lead a packed schedule of inspirational and educational talks on the Snow Stage and workshops in the Snow Skills Cabin, providing new and experienced skiers and snowboarders with an armoury of information and advice to get started or advance in their chosen winter sport.

The Show, which is expected to play host to over 10,000 winter sport enthusiasts, over 140 exhibitors presenting all the brands any consumer could want, will provide retailers with the perfect opportunity to speak directly to consumers, helping kit them out with the right gear for the winter season ahead. Retail Street will offer a collection of carefully selected brands the opportunity to be part of this unique retail experience. As well as the latest gear and kit, resorts, destinations, and tour operators will be on site to help plan, offer advice and book the perfect winter adventure.

The event will also house a host of interactive features including an Exhibitors Lounge in partnership with MTN,  Rail Jam dry slope, Rider’s LoungeShred Stage providing dance offs and demonstrations, Skate Mini Ramp, Alpine Après Bar with live music and a Good Vibes Après Party on Saturday night.

Stephen Morgan, passionate snowboarder, snowsport enthusiast and Managing Director of the Active Division at Raccoon Media Group commented: “The aim of the show is to unite the UK snowsport scene by bringing together retail, destinations and the community to inspire participation. The mountains are ours, we need to protect them and make them as accessible as possible for all to enjoy. This thinking is the basis for the strategic pillars the event’s foundations are built on; sustainability, participation and retail.

“We already have a host of key partners and supporters lined up for the event including; Mountain Trade Network, Ski Club GB, GB Snowsport, Eurosport, Graystone Action Sports, Snowsport England, Snow-Camp, POW and look forward to working collaboratively with brands across the market to create the must attend event in the winter sports calendar. Exhibitors will be given an exclusive opportunity to network at our industry drinks event on the Friday before the show, sponsored by Ski Club GB.”

Ian Findlay, talent development lead for Snowsport England and sports commentator said: “It’s great to hear about the National Snow Show in 2021. Having a place where the whole industry can get together to celebrate and promote our great sport is exciting and a positive step for the Snowsport Industry. We are sure our membership will look forward to this new event in the Snowsport calendar.”

For more information about The National Snow Show visit www.nationalsnowshow.com or to discuss opportunities to exhibit contact Event Director, Stephen Morganstephen.morgan@raccoonmediagroup.com.