Raccoon Events to Become Raccoon Media Group

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Raccoon Events has today announced it will re-brand to Raccoon Media Group to reflect it’s growing data, digital and podcast businesses. Raccoon Media Group has committed significant additional financial support for its media brand Outside & Active. This investment will be used mainly to grow the team and to invest in new technologies. Outside & Active was launched in 2020 during the midst of the Covid19 pandemic as a one-off digital event that brought together consumers around a shared love of being active outside. The brand has grown significantly since then and now has multiple revenue steams including data, digital, podcast, film and merchandise.

Mike Seaman, CEO at Raccoon media Group, commented:

“This re-brand marks an important milestone for the company and demonstrates our desire to become a multi-platform media business that communicates with our specialist audiences 365 days a year. Events remain a vital and important part of our strategy and are very much the ‘tip of the spear’ for us in terms of community engagement, so we will continue to invest heavily in optimising and aggressively growing our live events business. In addition to this, we will also make new monies available to grow and build out new channels such as data, digital and podcasts, to enable us to offer a broader range of solutions to our customers both locally and internationally. I am incredibly passionate about health and well-being, and I am delighted to see our business continue to grow and to reach new audiences in a variety of ways.”

For more information about Raccoon Media Group or to arrange an interview contact Senior Marketing Manager Ashley Cox – ashley.cox@raccoonmediagroup.com