Raccoon Media Group has signed a three-year agreement with Explori, the global leader in customer experience (CX) research and measurement.
One of the world’s fastest-growing exhibition organisers, Raccoon opened the doors to its first event just seven years ago and now employs over 50 members of staff and operates in UK, Europe and the US.
Mike Seaman, Group CEO and Founder at Raccoon, said:
“I’m delighted to be working with Explori who include most of the exhibition industry’s major players among their prestigious client-base. Our partnership with them will significantly enhance our ability to gather and apply customer and market intelligence — a vital step in supporting our growth strategy.”
Group Chief Operating Officer Jo Tyler added:
“The latest innovations that have been developed by Explori were pivotal in our decision to move forward with this collaboration. Its benchmarking capabilities, AI-powered analytics, automated reporting, and tailored data visualisation tools are exceptional and will give us data insights that we were struggling to gather cost-effectively elsewhere. When you are growing quickly through a series of launches and acquisitions, it is essential to be able to make effective data-driven decisions. We needed a partner who really understood our business, a team that we trusted and a business with a clear and credible AI vision — and Explori certainly fits that bill.”
Mark Brewster, CEO and Founder of Explori, commented:
“I’ve long admired Raccoon’s achievements and rapid expansion. We’re thrilled to be part of their future plans and to contribute meaningfully to their strategic toolkit.”
Explori’s insights platform delivers real-time benchmarks for different event formats, drawing on data from thousands of events worldwide. Its client base includes major players such as Informa, Clarion, Diversified Communications, Access Intelligence, Arc, IMEX, and Messukeskus.
Brewster continued:
“Recent advancements in large language models (LLMs) have opened up game-changing opportunities for SaaS platforms like ours. The struggle to convert survey responses into clear, actionable insights is becoming a thing of the past. As organisers navigate critical decisions around formats, pricing, and product development, understanding attendee and exhibitor sentiment is more essential than ever. And because AI is only as effective as the strength of the data behind it, we believe Explori has even greater advantages over generic platforms moving forward.”