Strong demand from industry for 2025 show
Organisers of The Allergy & Free From Show, the only dedicated health show focused on the free from market in the UK, are gearing up for success following a boost in demand for the 2025 event.
Next year’s Allergy & Free From Show is set to take place on 21st and 22nd June at Olympia Events, London. With an anticipated visitor count in excess of 15,000 in 2025, the show connects thousands of people to notable brands and figures with an arena packed with exciting features, custom spaces and a sought-after speaker line-up throughout the weekend.
Indicating the event’s stronghold in the industry calendar, Koko Dairy Free were recently announced as headline sponsors for the 2025 Allergy & Free From Show. Other key players in the sector already committed to attendance next June include: Genius, Tesco, M&S, Balmonds, Elave, Westlab, Warburtons and BFree Foods.
Alongside a strong rebook of 82% from 2024 to 2025, organisers are expanding the show floorplan next year by 45%, as the number of brands increases sizeably from 150 to over 200.
Established award-winning organisers of events such as the National Running Show, and National Cycling Show, the Raccoon Media Group acquired The Allergy and Free From Show in 2023. They have breathed new life into the fresh addition to their stable, putting their own stamp on the event with dedicated content and features, whilst also adhering to their sustainability commitment.
Educational and inspirational spaces including two stages will play host to a programme that showcases some of the biggest names in the industry. Personalities already confirmed to appear in 2025 include Sunday Times best-selling author and ‘queen of gluten-free’ Becky Excell, Dale Pinnock: The Medicinal Chef, Kate Lancaster: The Dairy Free Mum, plus Daniel Kelly – founder of ‘May Contain’ the U.K.’s leading blog and podcast committed to breaking the stigma of food allergies and mental health.
New features for 2025 include an additional stage for talks, plus Allergies in the Home and an Anxiety Mindfulness Zone. These complement existing popular features such as the Inspiration Stage, Live Kitchen with exciting demonstrations, Family Zone, Skin Care Clinic, VIP Lounge and Meet and Greet Area.
Annie Bennett, Event Manager said: “Our clear vision for this event is to help people with allergies and intolerance live their best lives. I’m thrilled that we have developed the show to be a real magnet for brands and key industry personalities that can share experiences and impart knowledge to this growing community to help them thrive. An event such as this needs a specialist understanding and approach. We are committed to learning and evolving to meet the growing needs of consumers and businesses in the allergy and free from space.”