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National Running Show 2027 Box Office is now open

The National Running Show marks its monumental 10-year celebration with the box office now officially open! Taking place across the weekend of 30-31 January 2027 at the NEC Birmingham, the milestone event features a limited £5 launch ticket offer using code LAUNCH . Celebrations will continue across both days including an exclusive after-hours party, a special 10 year showcase event entrance and more to be announced!

For ten incredible years, a single weekend in January has been the epicentre of the UK running community and mandatory fixture on calendars. Now, the National Running Show is gearing up for its most exciting edition yet.

Returning to the NEC Birmingham, the nation’s largest community-focused running show which routinely attracts in excess of 30,000 enthusiasts celebrates a full decade of milestones, personal bests, and high-fives. It throws its biggest celebration in style as tickets go live!

Beyond pace and pride lies a deeper sense of belonging. The weekend is built on sharing, caring, supporting, and exchanging ideas, tips, routes, nutrition, challenges, and equipment. A palpable energy fills the venue when people with shared passions come together under one roof.

What a summer it has been for track and field! From breathtaking, record-shattering distance runs at the European Athletics Championships to Josh Kerr electrifying the London Diamond League by smashing the men’s one-mile world record, the energy in British athletics has never been higher.

That world-class excitement is moving from the track to the stage. The National Running Show 2027 is bringing together an extraordinary line-up of athletics icons, legendary pioneers, and trusted experts to share their training secrets, elite insights, and inspiring journeys.

Leading the roster is reigning Olympic 800m champion Keely Hodgkinson, alongside multiple European and Commonwealth medallist Eilish McColgan and legendary para-athletics pioneer Jonnie Peacock. Adding to the elite competitive insight is rising Great Britain marathon star and elite coach Alfie Manthorpe. Popular broadcast personalities and avid runners Jenni Falconer and Sophie Raworth will also take to the stage, joined by Run Dem Crew founder Charlie Dark MBE, and influential running figures Dea Kato, Shakira Akabusi, and Lillie Bleasdale.

The collective expertise deepens with a brilliant cohort of community leaders, coaches, and sports science specialists dedicated to making running accessible and performance-driven for everyone. Renowned performance coach and BBC contributor Arj Thiruchelvam leads the technical and scientific discussions alongside injury and wellness advocates Pippa Woolven and Halima Khan. The line-up is rounded out by inspiring community trailblazers Dawn Nunes, Zawar Khan, Semeena Khan, Minreet Kaur, Pritpal Kaur, and the famously resilient ‘Sikh Kangaroo’ Rajinder Singh, each bringing unique perspectives on endurance, inclusivity, and the profound joy of movement.

The ideal way to kickstart your 2027 race plans and nail your preparation. Imagine a real-life running hivemind where over 220 specialist brands, expert speakers, top podcasters, industry leaders, and race directors come together with over 30,000 fellow runners to guide and motivate you. From track to trail, this is your best opportunity to speak directly with the people in the know. You can find out exactly which race pack is right for you, how to master your fuelling strategy, what data you should track, and whether supershoes are right for your specific goals.

The National Running Show is an immersive event for runners, featuring top-tier speakers on the Inspiration Stage, Trail & Ultra Stage and Running Skills Theatre alongside exclusive meet-and-greets with athletic heroes. Beyond listening to legends, visitors can refine their performance through expert gait analysis, a dedicated Bra Bar, and extensive, hands-on advice from industry professionals.

The action-packed weekend offers fun and unique experiences for all ages and abilities, from tackling the Skechers Travelator and testing yourself in a Guinness World Record challenge to learning vital skills in CPR workshops. With specialist areas including a Kids Zone, Pilates studio, and the bustling Run Club Hub, there is a limitless amount of energy for attendees to soak up.

Make your way for to the home of runners and be part of this special celebration. Secure weekend tickets with the limited £5 launch ticket offer using code LAUNCH.

The Run Show moves to September 2027 and returns with two new expos

The Run Show, the UAE’s first dedicated running expo, will now take place in September 2027 rather than 3–4 October 2026. Given the continued situation across the region, organiser Raccoon Media Group has taken the decision to postpone by one year to deliver the event the community deserves, without compromise.

When the show returns, it won’t be standing alone. Two brand-new expos will launch alongside it at the same venue and on the same dates: PadelXpo, dedicated to the fastest-growing racquet sport in the world, and OutdoorXpo, for the region’s fast-growing adventure, hiking and outdoor exploration community.

Together, the three shows bring the region’s fastest-growing sports and outdoor communities under one roof -one ticket, three worlds to explore.

Mike Seaman, Group CEO of Raccoon Media Group, said: “We started The Run Show because we believed this region’s running community deserved an event of its own. That belief hasn’t changed we’re simply giving ourselves the time to do it justice. And we’re not coming back alone. PadelXpo and OutdoorXpo will launch alongside it, making September 2027 a weekend that no one in the region’s sport and outdoor communities will want to miss.”

What’s coming in September 2027

The Run Show – for runners of every level, from first 5K to ultra

PadelXpo -bringing together players, clubs, brands and facility operators

OutdoorXpo -adventure travel, hiking, camping and exploration

Speakers, activations and full details will be announced in the coming months.

PATS 2026 expands with launch of exciting new Awards event

PATS 2026 – the Trade Show – will stage an expanded and enhanced New Product Awards programme at this year’s event, taking place at the NEC Birmingham from 27–29 September 2026.

Sponsored by PBWnews, the 2026 awards will feature more categories than ever before, with a total of 16 honours up for grabs, including nine pet product awards and three aquatic categories judged from entries to the New Product Showcase.

The winners will be revealed and presented with their awards at a special gala dinner – another exciting addition to PATS 2026 – in the Concourse Suite at the NEC during the exhibition. As well as the New Product Awards, the evening will also feature three dedicated UK Retailer Awards, an International Retailer Award, and a prestigious Lifetime Achievement Award.

The awards will be decided by an expert panel of retail professionals and independent retailers, ensuring that winning products and businesses are recognised by those at the forefront of the industry.

Positioned during PATS 2026, the New Product Awards and Dinner will be open to industry professionals and award entrants with more information on how to enter and attend available in Spring.

PATS is shaping up to be the largest event in its history with over 400 exhibitors, over 8,000 visitors and has increased by over 2,000sqm in the last year. Commenting on its growth, Ian Reynolds, Event Director at PATS (pictured below right) said: “This is a fantastic addition to the event and gives another opportunity for the industry to come together, celebrate incredible innovation and importantly, to connect brands, retailers and the broader industry.”

Event organiser Raccoon Media Group has partnered with Profile Exhibitions & Events to elevate the profile and impact of the awards. Profile Exhibitions & Events is led by former PATS show director Gordon Thomas and includes respected industry professionals Jo Scotting and Jo Bladon – all well known to PATS exhibitors and visitors. Gordon and his team will oversee the organisation of the New Product Awards and Dinner, using their expertise to ensure they run smoothly – managing entries, coordinating the awards, and delivering the gala dinner.

Talking about the partnership, Mike Seaman, Group CEO at Raccoon Media Group pictured below left), said: “It is great to be working with Gordon and his team once again and we are very excited about this opportunity. The New Product Awards and Dinner will be an absolute highlight of PATS 2026, further cementing its position as the must-attend event of the year for everyone involved in the pet industry.”

Gordon Thomas (above centre) commented: “I’m really excited to be involved with PATS again and I’m looking forward to working with Mike and his team on what promises to be a superb occasion.

“The New Product Awards have always been a focal point of PATS and now we have the opportunity to elevate them even further with increased recognition for the trade and a fantastic celebratory dinner.”

The enhanced awards programme reflects PATS’ continued growth and commitment to championing innovation, retail excellence and outstanding contributions to the pet and aquatic sectors.

Further details about award categories, entry criteria, and ticket information for the gala dinner will be announced in due course.

For more details about the PATS 2026 New Product Awards and Dinner email gordon@profileexhibitions.events and for all the latest information on PATS 2026 visit patshow.co.uk

The National Running Show: Setting the pace for scalable success

Raccoon Media Group is celebrating a record-breaking year for its flagship event, The National Running Show. The eighth edition, held at the NEC Birmingham, welcomed a record number of 30,893 running enthusiasts from across the UK and beyond.

Building on a landmark 2025 during which The National Running Show swept the AEO Excellence Awards for Consumer Show and Marketing Campaign of the Year, alongside an EN Award for Best Content Programme – the event reached new heights in 2026. With over 300 premier brands in attendance and a record-breaking 70% rebook rate, the show continues to demonstrate industry-leading loyalty and high-value retention among Tier 1 partners. The diverse content programme spanned dedicated spaces and stages, hosting a world-class line-up of 100+ speakers from celebrities to athletes, and community leaders to industry experts. Those featured included: Carl Lewis, Laura Muir, Dean Karnazes, Tom Evans, Phily Bowden, Harry Judd and Harry Aikines-Aryeetey. The 2026 show featured almost 30 interactive sessions with returning classics such as the Travelator and Pilates Studio which sat alongside exciting new debuts, including the Fordy Runs Rave Run and an immersive British Orienteering Trail. “To match our record-breaking investment in the 2026 show, we curated a premier roster of talent. The result was a non-stop, two-day schedule of elite-level sessions and immersive, engaging experiences,” said Kate Jamieson, Content Director of Raccoon Media Group.

Plans for The National Running Show 2027 are already in motion, “there will be a 30% increase in show floorspace to meet demand,” said Craig Hanratty, Portfolio Director, Raccoon Media Group, “our 2027 roadmap features an expanded portfolio of engaging activations, highlighted by

collaborations with Guinness World Records, the My Home Gym installation, and a signature Obstacle Challenge.”

Launched in 2018 as Raccoon Media Group’s flagship event, The National Running Show has evolved from a grassroots start-up in a garden shed into a global powerhouse. Since its inception, the company has scaled organically, now boasting an international portfolio that includes the International Running Expo (IRX), Run Show (Dubai), and ISPO. Raccoon Media Group has cemented its position as a premier specialist event organiser within the global sports and outdoor sectors. Recognised as the definitive partner for launching or scaling industry exhibitions, the group now manages some of the world’s most influential events.