Category: News

The National Cycling Show will see thousands of cyclists of all abilities come together on the 18th and 19th of June at the NEC, Birmingham for the inaugural Cycling event from Raccoon Events. The weekend event will play host to incredible speakers including Sir Chris Hoy, Dame Sarah Storey, Dani Rowe, Matty Turner, Kye White and Dan, Rachel and Gee Atherton as well as over 100 top brands and a plethora of incredible interactive features.

These famous faces will be part of a jam-packed schedule on the Inspiration Stage sponsored by V12 Retail Finance and the Cycling 101 Stage sponsored by Cycling UK. The show will open at 9am on Saturday and Sunday with content on both stages running until 5pm. Content across both stages is free of charge to enter.

This premier retail event will play host to over 100 brands giving cyclists access to both well-known and well-loved names and some boutique brands they may not have yet encountered. The show will feature bikes, kit and tech from brands including MiRider, Stolen Goat, BLB, Aventon, 6KU, Kuma Bikes, Estarli, Shand, dhb, Eovolt, Arcc, Atheron, Sports Tours International, Freewheel Holidays, Huffy, Vaast, Niner and many more. Visitors will have exclusive opportunities to win bikes from brands including Huffy, MiRider and Eskute live at the event as well as exclusive product launches and show promotions across the two days.

As well as a packed lineup and incredible retailing, the event gives access to some exciting features run by experts in the field including The Recovery Zone with MyoMaster, The Wellness for Cyclists Zone from Yogi Bare and Kitbrix, MTB/BMX feature from Fusion Extreme, The Bike Clinic from Spokes People and a Freestyle Zone from Graystone Action Sports as well as an incredible Street Veledrome.

6-time OLY gold medallist and National Cycling Show speaker, Sir Chris Hoy, commented: “I am delighted to be speaking at The National Cycling Show. Being able to share my experiences, the highs, the lows and everything in between and inspire others to get on their bike and experience all that cycling has to offer, is an honour. Exercise, health and mental wellbeing have never been higher on the agenda and for me, and many others, cycling offers an escape, a release and that well-known Cyclist’s high that not only promotes health but also improves confidence and all-round mental and physical well-being. I look forward to meeting both new and experienced cyclists at the show in June and hope that my story might inspire experienced riders to dream big and absolute beginners to jump on their bike and get started.”

Steve Morgan, MD at Raccoon Active Events commented: “This show is set to cement itself as the highlight of the Cycling calendar – a place to prepare, inspire and kit yourself out for a fantastic summer spent cycling. We are delighted to be able to bring some many incredible names, brands and experiences under one roof, building a community of people with one common passion.”

Tickets cost £10 for a weekend pass and can be purchased in advance or on the day. To buy online head to https://nationalcyclingshow.seetickets.com/tour/the-national-cycling-show. For more information, visit https://nationalcyclingshow.com/ or check our full list of sponsors and exhibitors.

Find your ultimate challenge at the National Cycling Show with Sports Tours International! For nearly 50 years, Sports Tours has been sending cyclists to the biggest mass participation events on the planet – from L’Etape du Tour to the Spring Classics and toughest mountain sportives.

Sports Tours is also the official European premium tour operator to the Tour de France, providing fans with the ultimate VIP experience, as well as a chance to ride a stage within days of the pros.

For a more leisurely escape, Sports Tours operates Freewheel Holidays, offering a comprehensive range of packages including bike and barge trips along the Danube and tours of the Bavarian Lakes. Club La Santa is also part of the Sports Tours Group, Europe’s largest sports resort in Lanzarote. With sunshine, quiet roads and training experts, Club La Santa is a cyclist’s paradise and home to the best warm weather cycling camps.

The National Cycling Show announces Cycling UK as an exhibitor and Gold Sponsor of the show.

‘We want people of all ages, backgrounds and abilities to be able to cycle safely, easily and enjoyably. Cycling UK has championed the cause of cycling for more than 140 years. We promote all forms of cycling, protect the interests of existing and would-be cyclists, and inspire people of all ages, backgrounds and abilities to discover the joys of cycling. As an independent, democratic and expert organisation, our activities reflect the commitment of our members, volunteers and partners to make cycling mainstream, making a lasting difference to the lives of individuals and communities.’

British sportswear brand dhb will return to the expo scene for the first time in more than three years when they arrive at the National Cycling Show on June 18/19. Showcasing their latest developments and the tech behind the designs, you’ll get the chance to touch, sample and even buy the apparel which is otherwise only available online.

dhb believe in the power of sport and believe everyone should be encouraged to push boundaries and conquer challenges, in complete confidence and without limitation.
Don’t hold back, find out for yourself at the National Cycling Show and find us on stand B23.

Raccoon Events, the award-winning health and well-being events company behind shows such as The National Running Show, The National Outdoor Expo, and The National Snow Show, has announced it will remove aisle carpets from all future events.

This is the first of many initiatives from Raccoon Events as they strive to become net-zero by 2025, announced by CEO Mike Seaman at the United Nations Climate Change Conference in 2021.

Mike commented: “When I announced our ambitious target at COP26, we were still in the process of having our carbon footprint measured. This is an in-depth analysis of all areas of our business to identify where we can make carbon reductions, and I’m thrilled to see we could save over 15,100kg CO₂ e just from removing aisle carpets from our shows!”

Although they can be recycled, it’s not easy, and the carpet industry still produces significant carbon emissions. Mike explained: “We initially looked at recycling, but from manufacturing to installing and removing the carpet and then transporting it from venue to venue, it still added up to a significant footprint. So in the end, we decided to get rid of them completely.”

“Of course, we’re looking to our venue partners to come up with a sustainable yet comfortable alternative to make sure our visitors still have a great experience,” he added, “we’re looking forward to seeing what they come up with but in the meantime we will be pushing forward to remove all aisle carpets at our shows.”

To measure its carbon footprint, Raccoon Events partnered with ecollective, a carbon emissions analysis firm. Charlie Cotton, Founder of ecollective, said: “When you think of carbon footprints and emissions, you normally don’t think of carpets, but to tackle the climate crisis, no area of a business should be out of scope. When we worked through the data and presented it back to the Raccoon Events team, the numbers spoke for themselves.”

Raccoon Events set up a Sustainability Working Group to work with suppliers and exhibitors to reduce their carbon footprint. Event carpeting was one of the first areas they focussed on.

Matthew Lambert, Director of Operations at Raccoon Events, said: “When we got the data back from ecollective, we jumped at the chance to make a real difference. So when visitors flock to the National Running Show South in May, they’ll take part in a much more sustainable show experience. Not only have we removed aisle carpets, but our ambassador teams all wear T-shirts made from recycled plastic bottles produced by our partners Scimitar.”

“In addition, we removed over 20,000 plastic merchandise bags, discouraged the use of single-use printed materials, and swapped our printed show guides with a digital alternative. We even replaced our VIP gift bags with ones made from sustainable and biodegradable jute.”

Raccoon Events is calling on the rest of the event industry to follow its lead and assess their supply chains. Matt continued: “We want to challenge every supplier and partner to join us in focusing on minimising their carbon footprint and offsetting any emissions that can’t be reduced. We’ve also given our visitors the option to offset their emissions from travelling to the venue. We want our guests to feel confident that whenever they visit one of our events, it’s as sustainable as we can make it. Even down to the (lack of) carpet under their feet.”

Raccoon Events, who organise passion-led consumer events in the health and well-being space, is looking to crack another market by launching the first ever National Egg and Spoon Show. Following the rapid growth of Egg and Spoon racing over the past two years, The National Egg and Spoon Show promises to deliver a weekend of Inspiration, fun and motivation to thousands of visitors who are keen to turn exercise into eggs-ercise.

The show promises a spoon full of hard-boiled speakers such as ultra-spooner, Susie Chan, OLY Gold Medallist – turned spoon advocate – Iwan Thomas MBE, a man who always sees life sunny side up, Danny Bent, and a special appearance from the legend that is Humpty Dumpty, for a special ‘Wall-side Chat’ on the Eggsperation Stage.

The show will break onto the scene on the 1-2 April 2023 at the Farnborough International. Set across two-days it will host over 100 eggs-tra egg-citing exhibitors and 10,000 wonderful visitors. If that isn’t an-oeuf, top brands Pulseroll, Sports Tours International and Outside and Active have already signed up for this break-through event.

Raccoon Events CEO, Mike Seaman, who is a lifelong egg and spooner said, “This is an egg-citing time at Raccoon Events, I am over the spoon to be announcing this brand-new event. Its going to be an egg-citing egg-travaganza of awesomeness for the egg and spoon community. This market has been under-served for a long time; we haven’t just scrambled this idea up it’s been boiling around for a while. We can’t wait to get cracking!”

To celebrate the launch of The National Egg and Spoon Show, we are releasing a special free ticket code to our sister shows when you use the code “EGGSPOON” at checkout.

The National Running Show South
The National Snow Show
The National Cycling Show
Run Show Chicago
Run Show LA
Run Show Boston

For more information, please head to nationaleggandspoonshow.com

The newly launched National Cycling Show has announced a flagship partnership with #BikeisBest, the leading organisation campaigning for increased bike use in everyday life across the UK. Working together with a mission – to get more people riding bikes more often. Also to normalise the bike as a mode of transport (that is not just for sport) and to deliver multiple complimentary benefits that include mental health, the environment, general fitness and well-being.

#BikeisBest will lead an inclusive Community Cycling Group session at The National Cycling Show, set to take place at the NEC, Birmingham on 18-19 June, bringing a diverse range of advocacy and community cycling groups together at the event, providing an opportunity to discuss the opportunities to getting more people across the nation cycling. The session, which will be held on the first day of the show, will offer expert guidance and will equip attendees with the assets and strategy needed to drive the common goal of increasing safe cycling participation.

The show is built on three strategic pillars retail, accessibility and education and inspiration and will bring together some of the biggest names in cycling, along with the harder to find niche brands, to inspire and inform both seasoned cyclists and people who are interested in integrating cycling into their life.  Cyclists including Sir Chris Hoy, Jenny Tough, Anna Glowinski and Dr Marlon Moncrieff will share their stories and meet visitors in what is set to be a packed schedule across the two-day event, more speakers, athletes and cycling celebs to be announced.

Stephen Morgan, MD Raccoon Events Active Division, said: “With our vast portfolio of events in the health and wellbeing market we are perfectly placed to open up a whole new market to the benefits of cycling. With access to over 105,000 people already active in a variety of sports that we serve, the opportunity to encourage and provide an opportunity for cycling exploration is massive. We are excited by what our partnership with #BikeisBest could achieve and look forward to working alongside the team to do all we can to make cycling more accessible for everyone.”

Adam Tranter, founder of #BikeisBest commented: “#BikeisBest are delighted to be working with The National Cycling Show, it is refreshing to have a show clearly aligned with our mission to encourage more people to ride a bike, whatever their experience and knowledge level. Though our Community Cycling session we hope to get groups from around the UK to meet and share ideas.”

The National Cycling Show has ten key goals it is setting out to achieve, these include increasing participation, demonstrating that there is a bike for everyone, promoting cycling as a viable commuting option, actively working to achieve gender parity in cycling, consider our environmental impact and promote cycling as a sustainable alternative to other forms of transport, actively work to encourage a more diverse community of cyclists, promote cycling to new audiences and new markets, unite the community, commit 10% of profits to good causes and supporting the wider cycling industry. Through a host of strategic partnerships, the show will be a home for everyone with an interest in cycling – no matter how experienced they are.

For details about Exhibiting or Partnering with The National Cycling show contact ether addie.brake@raccoonmediagroup.com or stephen.morgan@raccoonmediagroup.com or to find out more visit https://nationalcyclingshow.com/

Raccoon Events’ CEO Mike Seaman spoke at COP26, the UN Climate Change Conference on Wednesday (10 November), setting out a pathway for a more sustainable industry. Speaking at the event, Seaman put forward a strategy that emphasised the need for forward motion and a conscious approach to meet the industry’s net zero aspirations.

Raccoon Events, which employs 22 staff in the UK and US, has set the ambitious goal to get the company and its UK and US events to net zero by 2025. Seaman spoke as part of a panel discussion about the JMIC event industry net zero pledge and explained that the first step in the company’ process was to set up a sustainability working group comprising internal and external organisations including ecollective, sustainable travel partner Ecolibrium and Greenhouse Gas Protocol (GHG Protocol). Together the consortium is working to assess and reduce the environmental impact of Raccoon Events’ own business practices, its suppliers and exhibitors and to develop tools to support visitors in reducing their environmental impact before exploring offsetting opportunities.

Speaking at COP26 Seaman set out that the company is currently finalising the ‘measurement’ phase of the plan: “It’s quite frustrating as a small business that just wants to act, but actually the measurement phase is the most important and we have put a lot of time, effort and money into measuring the total impact of our events. We’ve now measured our first two events and are already actioning the ‘reduce’ part of the strategy.

Seaman continued: “There is a lot of fear out there – fear of costs and fear of getting it wrong. This can sometimes cause paralysis – if something feels too big and too hard then it’s almost impossible to tackle. I certainly don’t have all the answers and as a business we’ve had to accept that whatever solution we come up with will be an imperfect one. But we didn’t want to sit still either, so we made a collective decision that we would just start, do something now, learn as we go and keep evolving.

“What we have learned so far gives us insight that we can share with our suppliers and stakeholders so that we can follow a pattern of measuring and then reducing the impact of our actions. We then develop a process of continuous improvement, every year measuring and reducing until we get to 2025. Once we get to 2025, we will then offset whatever the remaining balance is, but we continue the process of measuring and reducing every year and the hope is that we continue to reduce the amount we have to offset.”

Seaman continued: “I’m sure our strategy isn’t perfect and the danger of speaking on a platform like this is that people might pick holes and criticize the mistakes you make along the way. That is inevitable but my main focus is to create a business that has an ethical consideration for the planet and I think we are starting to get towards that.”

To learn more about Raccoon Events’ sustainability plan visit the website or contact mike@raccoonmediagroup.com