Darren Pinder, Author at Raccoon Media Group

Outdoor enthusiasts flock to the NEC for outdoor inspiration

Posted on 11th April 2023 by Darren Pinder

The National Outdoor Expo held Saturday 18^th Sunday 19^th March at the NEC Birmingham, saw over 20,000 outdoor enthusiasts attend the second edition of the event in partnership with Ordnance Survey.

Immersing themselves in the best that the outdoor industry has to offer visitors came face-to-face with the famous faces who inspire and motivate them to live a healthy, active and sustainable lifestyle in the great outdoors.

The show’s two stages played host to experts and adventurers from across the world of outdoor pursuits including Ben Fogle, Helen Skelton, Julia Bradbury, Hamza Yassin, Darren Edwards, Ray Mears and Alastair Humphreys, entertaining packed theatres with the highs, lows, achievements and failures from a life spent outdoors.

Visitors spent the weekend making the most of the Expos’ watersports offering on Pendigo Lake from NOWCA, BOTE and Red Paddle Co. Budding climbers tested their skills on the Climbing wall sponsored by Salewa, Wildcountry and Evolv and learned bushcraft skills with Explore Our Nature. Cadac Dometic provided a popular campsite cooking feature and Mountain Rescue England and Wales were on hand teaching visitors essential mountain safety and first aid.

Visitors were able to shop their favourite brands, get the latest kit and tech and discuss their requirements with the experts. Top brands including Ordnance Survey, Valley and Peak, Rooster, Salomon, Craghoppers, Vango, Tentbox and Preppers Shop ensured visitors found the right kit for them. Visitor surveys indicate that the event will have contributed over £9 million in terms of visitor retail, with average spend at nearly £400 per attendee.

The team at The Outdoor Guide ensured that visitor’s outdoor accessibility needs were met and provided expert advice on how to make the most of time spent outdoors. Waterproofs and Wellies ambassador and children’s TV presenter, Gemma Hunt, returned to the expo and presented Raccoon Media Group CEO, Mike Seaman, with a certificate in recognition of the contribution the company has made to the charity.

Working with Earth Runs (an organisation that encourages people to get active by rewarding them by planting trees), the National Outdoor Expo has planted 3,500 trees to support over 1 million mammals, reptiles, birds and amphibians with a legacy of between 75-100 years. Once fully grown the carbon offset is expected to offset 35,000kg of CO2e per year. Working in partnership with Cloud Massage the expo will see 34 trees being planted in a deforested region of Kenya, 159 Ethiopian nursery school children receiving meals and provision of 540 days access to literacy education to girls in India

Raccoon’s mission to be zero-carbon by 2025 was also a focus at the show with visitors and exhibitors heavily encouraged to consider the environment with their attendance. Many visitors opted to offset their carbon footprint with the Ecolibrium Trees+ initiative and as a result carbon footprint has reduced by 25% from 20kg CO2e per visitor in 2022 to 15kg CO2e per visitor in 2023.

Esther Beal, Event Director at The National Outdoor Expo commented: “The feedback we have had after this weekend’s event has been incredible and we are delighted to have created an event that offers something for everyone. We witnessed passions being ignited for a huge range of outdoor activities and we cannot wait to return to the NEC next year for an even bigger and better show.”

The National Outdoor Expo will return on 23-24 March 2024, tickets will go on sale on 23rd September 2023. To be notified when tickets go on sale register for the Expo’s newsletter.

Raccoon Media Group adopts 1,500 raccoons for Surrey sanctuary

Posted on 1st April 2023 by Darren Pinder

Raccoon Media Group, the company behind the award-winning health and well-being shows, is proud to announce the opening of its new raccoon sanctuary, located in the heart of Guildford high street. The sanctuary is designed to provide a safe and secure home for raccoons while also serving as an educational centre for people around the world. If you have any raccoon-mendations on what to name each raccoon, please get in touch.

The company is a small business with good intentions and has a strict sustainability policy for their events with an aim to be net zero by 2025. Raccoon Media Group CEO and animal activist Mike Seaman, commented: ‘we measure and reduce our environmental impact with everything that we do and after my passion-led research into the endangerment of raccoons, I wanted to take this a step further and inspire people to care more deeply about nature and wildlife. Alongside my role as RMG CEO and Guildford running Mayor, I am now excited to become Surreys very first ‘Trash Panda Pioneer’.

At the sanctuary, visitors will be able to observe rescued raccoons in their natural habitats and come away with a better understanding of these highly intelligent animals. In addition to providing hands-on education, the sanctuary will also raise awareness about threats facing raccoons in the Surrey area, such as habitat destruction, being hunted by pigeons, and Cyril Sneer. By educating people about these issues, RMG hopes to help promote conservation efforts that will protect the future of this species.

Head of Raccoon Representation in the UK, April Fules, commented ‘This is a fantastic step towards Raccoon acceptance in this country. I recently visited a group of the Raccoons that will be adopted into the sanctuary, they look visibly enthusiastic to be heading to the exotic town of Guildford’.

To celebrate the opening of the Raccoon Sanctuary, we are releasing a special free ticket code for some of our successful shows when you use code RACCOONSANCTUARY at checkout:

The National Cycling Show

The National Snow Show

The London Snow Show

For more information on our other shows, click here.

Raccoon Media Group shortlisted for four prestigious AEO Excellence Awards 2023

Posted on 31st March 2023 by Darren Pinder

Raccoon Media Group has been shortlisted in four categories of this year’s AEO Excellence Awards including Marketing Campaign of the year for the National Running Show, Best Consumer Show for the National Outdoor Expo, Best International Launch for Snowbound Expo and Best International Show (Americas) for Snowbound Expo.

The second edition of the National Outdoor Expo in partnership with Ordnance Survey was hosted at the NEC in Birmingham and was attended by over 20,000 people. The show’s two stages played host to experts and adventurers from across the world of outdoor pursuits including Ben Fogle, Ray Mears, Helen Skelton, Hamza Yassin, Alastair Humphreys and Preet Chandhi enthralling packed theatres with the highs, lows, achievements and failures from a life spent in the outdoors.

The 2023 show was the fifth National Running Show to be hosted at the NEC in Birmingham and attracted over 26,000 visitors across the two days. The show boasted a sensational line-up of speakers including Eilish McColgan, Dina Asher-Smith, Colin Jackson, Kriss Akabusi and a first class retail experience with top brand exhibitors.

Almost 20,000 visitors attended the first edition of Snowbound Expo at the Hynes Convention Center, Boston. The show’s two stages played host to Olympic Athletes, record-breaking leaders and adventurers from across the States including Conrad Anker, Kelly Clark, Phil Henderson, Chris Davenport, Dani Reyes-Acosta and many more, regaling packed theatres with the highs, lows, achievements and failures from a life spent in the mountains.

Mike Seaman, CEO at Raccoon Media Group commented: “I am so incredibly proud of the team here at Raccoon and it is fantastic to see their hard work recognised at such a prestigious event. To have our company listed alongside the biggest and best events in the country is testament to the amazing people we have in our business. Good luck to the other nominees and we look forward to the winners being announced next month.”

Snowbound Expo Boston will return for its second edition on the 3-5 November 2023, The National Running Show will be back at the NEC in Birmingham on 20-21 January 2024 and the National Outdoor Expo will return to the NEC Birmingham on the 23-24 March 2024. For more information about other Raccoon Media Group events visit www.raccoonmediagroup.com.

A winning weekend for runners

Posted on 25th January 2023 by Darren Pinder

Raccoon Media Group announces most successful event in its history, with renewed optimism for the year ahead

The National Running Show held Saturday 21^st and Sunday 22^nd January at the NEC Birmingham, saw exhibitor and sponsorship revenue increase by 38% this year (30% increase on pre-covid figures) and the largest visitor audience it has ever attracted.

The fifth edition of the National Running Show, saw the event firmly back on track with 26,158 runners gathering to find motivation, products and training advice. Initial survey responses indicate that the 273 exhibiting companies will collectively benefit from over £14 million spent by visitors as a result of the event.

Nathalie Davies, Portfolio Director at Raccoon Media Group said ‘We couldn’t have hoped for a better event to kick off to the year. It felt like the running community was back to full strength and there was an incredible buzz in the air. Last year we had to check covid-passports and everyone wore masks, which obviously put some people off. This year however we were able to see the smiles and join in the hugs and high-fives. The aisles were full and exhibitors were rushing to get more stock overnight to satisfy demand. Given the current economic climate, we’re proud that this event has given a much-needed boost to some companies who have struggled to find new customers over the past year’.

The show featured some incredible speakers who came to motivate and inspire runners including the fastest British woman in history Dina Asher-Smith, Scottish Olympian Eilish McColgan and legendary hurdlers Colin Jackson CBE and Kriss Akabusi MBE.

Brands and features within the exhibition offer runners with expert advice and products to suit individual needs, with lots of taster sessions and workshops including Steve Cram and his team of coaches who offered training advice for those taking on races in 2023, including Eve Muirhead, former Olympic curling champion.

Creating a legacy

Raccoon’s mission to be zero-carbon by 2025 was also a focus at the show with visitors and exhibitors heavily encouraged to consider the environment with their attendance. As a result, the average carbon footprint per visitor has been reduced by over 30% year on year from 23kg to 16kg CO2e.

Working with Earth Runs (an organisation that encourages people to get active by rewarding them by planting trees), the National Running Show has planted 5,000 trees to support 1.5 million mammals, reptiles, birds and amphibians with a legacy of over 75 years. Once fully grown the carbon offset is expected to offset 55 tonnes of CO2e per year.

A number of visitors to the show also opted to offset their carbon footprint with the Ecolibrium Trees+ initiative, offsetting a further 31.3 tonnes of CO2e.

£8,781 was also raised for official charity Birmingham Children’s Hospital through a combination of initiatives including Raccoon team sponsored runs and visitor donations. Each day the show was opened by a family that had been treated and supported by the hospital, who’s charity division also had a stand at the event to raise awareness and grow their community of fundraisers.

Charity Chief Executive, Mark Brider, publicly congratulated the team for putting on their ‘biggest and best show ever’.

Other features of the event included recycling initiatives with over 1,200 pairs of running shows recycled with the help of partners Jog On (assisted by GoodGym volunteers), huge boxes of second-hand running apparel collected by Collection4Clothes and an estimated £500 worth of items donated to a local Birmingham foodbank.

2024 dates announced

A large number of leading sports brands and partners have already signed up for the 2024 event to be held 20-21 January at the NEC Birmingham, where headline speakers will include Dame Kelly Holmes, David Weir CBE, Jamie Baulch, Vassos Alexander, Adrienne London and Elsey Davis. More details available at www.nationalrunningshow.com

In the meantime, organisers Raccoon Media Group will also be using some of the profits from this year’s event to offer a number of community grants across the country to running groups in order to encourage inactive people to start running and to develop positive attitudes towards running amongst young people. For further details please contact info@nationalrunningshow.com

Raccoon Media Group adds financial wellbeing to the agenda

Posted on 8th November 2022 by Darren Pinder

Raccoon Media Group has agreed a multi-show partnership with LifeTidy, the life planner for money management, to help visitors to its shows manage their physical, mental and financial wellbeing.

The 5 year deal will see the two organisations work hand-in-hand to promote financial wellbeing and comprehensive life organisation, across all its shows, kicking off with The National Running Show at the NEC, Birmingham on 21-22^nd January 2023. With over 20,000 people expected to attend, the show will provide a platform for LifeTidy to introduce and inform visitors about the benefits of having an organised system for managing finances and all of life’s admin to promote control and encourage getting back power in understanding one’s financial affairs which ultimately impacts overall mental health.

The average person will spend 3 hours and 5 minutes a week just thinking about life admin, and a total of 5 years and 5 months of their lives actually doing it. Most people have a lifetime’s worth of essential paperwork, including everything from financial information to medical records, which are often un-filed, packed in drawers or buried in their email. When it comes around to needing it, it’s impossible to know where to begin.

LifeTidy helps you create order out of chaos and remove the stress from sorting everyday life admin. The encrypted platform securely stores, monitors, and tracks all your important information through an easy-to-use interface. It has handy features such as renewal reminders, simple scan and upload functions and open banking integration. This allows you to connect all your bank accounts, credit cards, loans, mortgages and pensions integrating them into the money wheel, giving you a holistic view of your current financial position.

Mark Hamilford from LifeTidy commented: “With mental wellbeing at the forefront of the factors for which we created this app, we are so excited to partner with Raccoon Media Group and bring awareness to the main stressors of life which is the chaos of life admin management. Giving comprehensive oversight of financial situations among individuals, couples and families is just where we begin. We aim to be there to make your life easier during any time, from monumental moments to everyday stressors, we want to be there for you and give you back your time to enjoy doing what you love most. ”

Mike Seaman, CEO at Raccoon Media Group commented: “Our shows have a strong focus on physical wellbeing but over the last few years, mental wellbeing has become equally important. One area that many of us seem to draw stress from is the ability to keep on top of all the financial and ‘life admin’ that we need to manage and now more than ever, having a real view of our finances is imperative. We are delighted to be working alongside LifeTidy to bring education and solutions to our shows and hope this will be a valuable addition for our visitors.”

To find out more about Raccoon Media Group visit www.racoonmediagroup.com, to find out more about LifeTidy visit https://lifetidy.com.

Raccoon Media Group announces large scale expansion of UK snowsports portfolio in partnership with Evening Standard Live

Posted on 17th October 2022 by Darren Pinder

Raccoon Media Group, the company behind The National Snow Show Birmingham, has today announced that it is launching National Snow Week and The London Snow Show in partnership with Evening Standard Live in 2023, further extending its operations within the UK snowsport industry.

The joint venture will see Raccoon Media Group working in partnership with Evening Standard Live, the events division of the Evening Standard, to bring the existing Birmingham event plus the two new offerings to the UK Snowsports calendar, bolstering the UK’s standing in the European snowsports market.

National Snow Week will begin with the third edition of National Snow Show Birmingham which will take place at the NEC, Birmingham on 14-15^th October 2023, with key trade and consumer satellite events, involving other snow related companies including dry slopes, snow centres, retailers and brands, leading up to the newly launched London Snow Show at the Excel, London on 21st – 22nd October 2023. The week will create an opportunity for brands, resorts, tour operators and associations to come face-to-face with over 25,000 snowsport enthusiasts at its two consumer events and attend strategic, high-level trade events during the same timeframe, truly galvanising the industry to extend the reach of the snowsports industry in the UK.

The National Snow Show Birmingham has attracted more than 23,000 visitors over the last two years, increasing its floor space by over 5000sqm year-on-year. The London Snow Show will mirror the Birmingham event, covering approximately 9,000sqm and will bring a mix of retail, content and interactive features to snowsports enthusiasts in London and the surrounding counties. The events will continue to work hand-in-hand with industry media partners including InTheSnow, Snow Magazine, Skier & Snowboarder, Fall Line Skiing, chillfactor and Planet Ski are already onboard to work alongside the team.

According to industry research from Mountain Trade Network, the UK snowsports market is currently estimated to include over two million snowsports enthusiasts and is valued at over £5 billion. Extending the consumer facing offering along with trade events, with both domestic and international entities, will give a well-timed and much needed boost to the industry, which has faced numerous challenges over the last two years.

Stephen Morgan, MD at Raccoon Active Events, part of the Raccoon Media Group portfolio commented: “Over the course of the last two years working on The National Snow Show and across six years of running multi award-winning health and wellbeing shows in the UK and US, we’ve been able to build strong relationships across every facet of the snowsports and fitness sectors. There’s huge demand for the show we have created hand-in-hand with the industry in Birmingham to be available to the London audience and with the successful model we have created, we are totally stoked to be able to meet that demand.

“The introduction of National Snow Week sandwiched between the two large scale consumer events will provide strategic opportunities for the UK and international snowsports industry, press and wider stakeholders to network and continue to develop the role the UK plays, not only in its own snowsports industry but in the wider European market too.”

Sam North, Head of Exhibitions, Evening Standard Live said: ‘’We are delighted to be partnering with Racoon Media Group to deliver the best Snow Show London has ever seen. We feel that our collaboration will benefit the whole snow community and look forward to putting on an amazing show next October!”

To find out more about National Snow Week, the London Snow Show and National Snow Show Birmingham visit www.nationalsnowshow.com, to discuss opportunities to get involved with any of the National Snow Week events contact steve.morgan@raccoonmediagroup.com.

Notes:

Find out more about The National Snow Show

About the Evening Standard:
Founded in 1827, the Evening Standard is London’s most iconic news brand and the UK’s largest quality daily. Recognised as setting the agenda in politics and business, as well as being first with major news and sports stories, the brand reaches a total of 13.1 million cross-platform readers a month. Through Evening Standard Live, it connects Londoners through inspirational events that celebrate everything our culture-rich city has to offer.

For all media enquiries, contact Senior Marketing Manager Ashley Cox at ashley.cox@raccoonmediagroup.com.

The National Outdoor Expo returns to the NEC for 2023

Posted on 4th October 2022 by Darren Pinder

Outdoor enthusiasts across the country should mark their calendar for 18-19 March 2023 when the second edition of the award-winning National Outdoor Expo will take place at the NEC in Birmingham, bringing all of the kit, tech and advice under one roof for a jam-packed weekend of outdoor inspiration.

The show, which will be 20% bigger than the inaugural event, will be packed full of interactive features including a climbing wall, zip line, open water swimming, paddle boarding, bushcraft, a wildlife watching pavilion and outdoor kitchen, as well as inspiring talks and the very latest gear to try and buy. The show will have seven key areas: walking, climbing, water sports, eating outdoors, camping, adventure travel and excursions and trail running and is open to outdoor enthusiasts of all ages and abilities.

Visitors will have a chance to listen to, learn from and meet their outdoor idols including award winning broadcaster, writer and adventurer Ben Fogle, professional surfer, snowboarder, model and influencer Laura Lou Crane, explorer, physiologist, skier and athlete Preet Chandi, top climber Pete Whittaker and bushcraft and survival expert Ray Mears.

As well as hearing from the cream of the crop when it comes to outdoor pursuits, visitors can shop the latest gear from top brands including headline sponsor Ordnance Survey, adidas TERREX, Hoka, Red Originals, Jack Wolfskin and Vango.

Esther Beal, Event Director of The National Outdoor Expo said: “Following the success of the first ever National Outdoor Expo earlier this year we cannot wait for an even bigger and better show in 2023. Living an active, healthy and fun life outdoors has never been more important and we all know how much better we feel after spending time outdoors. Our hope is that people of all ages will come together to immerse themselves in all things outdoors. The weekend is guaranteed to motivate and inspire visitors and the interactive features are sure to get your adrenaline going”.

Tickets for the National Outdoor Expo are available now at www.nationaloutdoorexpo.com

KICKING THINGS UP A GEAR – WHAT TO EXPECT FROM THIS YEAR’S NATIONAL SNOW SHOW

Posted on 26th September 2022 by Darren Pinder

This year the show will boast some brand new features including the Après Pavilion, delivered in partnership with Ski Club GB, OOSC, Eco Ski and NUCO Travel. An area for visitors to kick back, enjoy live music from Squid Lips , pumping DJ sets and ‘Beer Pong Championships’ from OOSC, NUCO Travel and Jubel, Ski Simulators and insurance advice from the show’s official Insurance Partner, Ski Club GB, a gear cleaning station from Eco Ski and mountain inspired drinks from Jubel Beer. The vibe will be chilled through to 3pm when the tunes will kick up a notch and the drinks will start flowing. Don’t miss the Alpine Bar brought to you by SkiYodl which will be open all weekend to provide the perfect place to kick back with friends new and old and absorb the energy of the Show.

Also new for 2022 is the Warren Smith Ski Technique Lab which will bring a personalised skiing MOT from the experts, an enhanced feature from RAF Nordic and Norway Home of Skiing, who will be running a Nordic introduction to Roller Skating as well as bigger Biathlon Experience with Laser Shooting alongside the experts. For those looking to perfect their balance skills, head to the Balance Board feature with Swifty.

The Show, now in its second year, will boast a 40% larger indoor slope from SnowDome, giving budding skiers and snowboarders of all ages a chance to have a go under the watchful eye of the SnowDome and FIS experts. A souped-up skate ramp for testing those skateboard skills on the Skate Mini Ramp from Graystone Action Sports is back by popular demand with a jam sessions and swag up for grabs on the Saturday afternoon as well as Boot fitting sessions with Ski Exchange.

A shopper’s paradise, the show will include stands from high street brands as well as boutique stores, including Atomic, Rossignol, Pulse Roll, Nordica, Oakley, UYN, Spyder and Picture Organic who will be attending on the Show’s Retail Partner, Ski Exchange’s vast stand. Other exhibitors include The Snowboard Asylum, Volkl, Dalbello, Marker, Salomon, Black Peak Trading and many more.

As visitor’s minds start to turn to their next Winter break, the show offers face-to-face access to experienced tour operators and resorts to help plan the perfect trip, whether travelling alone or with a large group. Crystal Ski Holidays, Inghams, Ski Andorra, Ikon Pass, Aosta Valley Tourist Board, France Montagne, Georgian National Tourism Administration, LAAX, Jackson Hole Mountain Resort, OTP Swiss Holidays, Norway Home of Skiing and Snowsport Scotland will all be at the show and ready to offer bespoke advice and tailored holidays

National Snow Show speaker Eddie ‘the Eagle’ Edwards commented: “I have always found Ski & Snowboard Shows a great way to bring people together who are involved in Winters ports, it was such a shame that I could not be there ‘in person’ in 2021, but I am so looking forward to being there this year. My time competing in the Olympics taught me so much, and I believe everyone should give snowsports a try, no matter their experience or ability. The atmosphere when you bring snowsports lovers together is fabulous and I can’t wait to share my story and hear other people’s tales at the Show.”

The National Snow Show takes place in Hall 1 at the NEC, Birmingham on 15-16 October, doors open at 9am and tickets retail at £10pp, children under 16 go free.

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Warren Miller Film Tour returns to the UK with new partnership

Posted on 16th September 2022 by Darren Pinder

Adventure Entertainment and Raccoon Media Group have entered into an exciting new partnership to expand their snowsports businesses together in 2023.

The partnership will see Raccoon Media Group (organiser of the National Snow Show) support the marketing and delivery for Adventure Entertainment’s release of the 73rd annual WARREN MILLER* film, “Daymaker”, in the United Kingdom commencing November 2022.

The highly anticipated film will be launched with three premieres:
• GLASGOW – Monday 21 November
• LONDON – Tuesday 22 November
• BIRMINGHAM – Wednesday 23 November

The premiere events will be an opportunity for snowsports fans to get the first look of the new Daymaker film, with guest presenters and athlete ‘meet and greet’ opportunities. Limited tickets are now on sale – don’t want to miss out? you can book tickets here – https://www.warrenmiller.co.uk/buy-tickets

“We’re super-stoked to be working on the Warren Miller Tour which will be the perfect end to the year following our National Snow Show in Birmingham and Snowbound Expo in Boston, MA in November. I’m a huge fan of the film series and can’t wait to enjoy the premiere with my mates”, commented Stephen Morgan, MD, National Snow Show

In addition, Adventure Entertainment’s ski magazine, CHILLFACTOR, will launch into the United Kingdom at THE NATIONAL SNOW SHOW at the NEC in Birmingham on 15-16 October 2022.

“This is another exciting step in the growth of our international business. Adventure Entertainment took over running the long-established Warren Miller tour in the UK in 2019. This partnership provides invaluable marketing and in-market events experience to grow that tour. The opportunity to launch Chillfactor in the UK with The National Snow Show is also something we are very excited about”, said Adventure Entertainment CEO Toby Ryston-Pratt.

*WARREN MILLER is owned by Outside Inc and distributed in the UK and Ireland by Adventure Entertainment.

-ENDS-

Notes to Editors:
• Additional imagery and video available – please get in touch

About Adventure Entertainment
Australian-based, and operating in more than 12 countries, Adventure Entertainment is a digital multimedia business specialising in adventure sports. AE produces over 10 touring film festivals, and has dozens of feature films in recent distribution. Adventure Entertainment owns and operates the Women’s Adventure Film Tour, One Ocean Film Tour, Vertical Life Film Tour and RunNation Film Festival. Their recent feature film experience includes National Geographic’s “Torn,” Red Bull Media House’s “La Liste: Everything or Nothing,” and the Oscar winning “Free Solo”. AE also publishes a number of print and digital adventure magazines including Chillfactor, Trail Run, Vertical Life and Wild, as well as owning and operating the digital streaming platform ADVENTURE+.

About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business focused on health and wellbeing markets. Our media properties deliver year round content and advice to specialist, self-identifying consumers that share a love of being outside and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.

About The National Snow Show
The National Snow Show is an event for snowsports lovers, no matter their experience, background or ability. Built for skiers, snowboarders and those who enjoy the mountains over winter, the Show brings together a community of enthusiasts to shop the latest kit, tech and gear, book their next winter holiday, be inspired by famous faces from across the snowsports world and enjoy a great day out with friends old and new. Find out more about our ‘why’ and how we build a show we are proud of here.

For all media enquiries, contact Senior Marketing Manager Ashley Cox at ashley.cox@raccoonmediagroup.com

Partnerships & Advertising Contact:
Charles Werb
E. Charles@adventureentertainment.com

Raccoon Events to Become Raccoon Media Group

Posted on 6th September 2022 by Darren Pinder

Raccoon Events has today announced it will re-brand to Raccoon Media Group to reflect it’s growing data, digital and podcast businesses. Raccoon Media Group has committed significant additional financial support for its media brand Outside & Active. This investment will be used mainly to grow the team and to invest in new technologies. Outside & Active was launched in 2020 during the midst of the Covid19 pandemic as a one-off digital event that brought together consumers around a shared love of being active outside. The brand has grown significantly since then and now has multiple revenue steams including data, digital, podcast, film and merchandise.

Mike Seaman, CEO at Raccoon media Group, commented:

“This re-brand marks an important milestone for the company and demonstrates our desire to become a multi-platform media business that communicates with our specialist audiences 365 days a year. Events remain a vital and important part of our strategy and are very much the ‘tip of the spear’ for us in terms of community engagement, so we will continue to invest heavily in optimising and aggressively growing our live events business. In addition to this, we will also make new monies available to grow and build out new channels such as data, digital and podcasts, to enable us to offer a broader range of solutions to our customers both locally and internationally. I am incredibly passionate about health and well-being, and I am delighted to see our business continue to grow and to reach new audiences in a variety of ways.”

For more information about Raccoon Media Group or to arrange an interview contact Senior Marketing Manager Ashley Cox – ashley.cox@raccoonmediagroup.com