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Raccoon Media Group has purchased the Allergy and Free From and Just V Show brands and assets from F2F liquidators

Raccoon Media Group, award-winning organisers of the National Running Show, National Outdoor Expo, National Equine Show, National Cycling Show and National Snow Show, has confirmed that they are now the owners of the Allergy and Free From and Just V Shows following a purchase of the brands and assets from liquidators appointed by F2F Events Ltd.

Dates for the next event will be 22 – 23 June 2024 and will be held at Olympia London. Nathalie Davies, MD, Raccoon Media Group said ‘We are thrilled to add these two established and successful events to our portfolio and have already had some fantastic conversations with key stakeholders in the industry. We’re confident that we can make these events a real success with a great deal of synergy from our existing consumer portfolio focusing on healthy lifestyles and nutrition.”

Project 96

(London – 5 June, 2023) – Long-time exhibition industry professionals and avid runners – Mike Seaman, CEO of Raccoon Media Group,  and Douglas Emslie, Senior Advisor at Informa and former Tarsus Group CEO – will be running the infamous, 96-mile West Highland Way in Scotland July 1 to raise funds for four charities.

Mike and Doug’s goal was to bring in a total of £96,000 (£1,000 per mile) for the following charities:

  • Green Hub is a local community project supporting teenagers and their families / carers facing social, emotional and mental health challenges
  • Birmingham Children’s Hospital Charity is a leading, specialist paediatric centre, delivering some of the most advanced treatments, complex surgical procedures and cutting-edge research to over 90,000 children and young people from across the UK and beyond
  • Mind UK provides advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding
  • Cancer Research UK fund scientists, doctors and nurses to help beat cancer sooner. They also provide cancer information to the public

HERE is the link to donate to these incredible causes!

“Mental health and cancer impact most families. We have chosen 4 charities that do fantastic work in these areas and this run will be a major boost to them in helping those in need,” Emslie said.

Seaman concurred that the charities were chosen carefully, adding ““Doug and I spent a long time deciding which charities we wanted to raise money for, and the causes are incredibly personal, important and meaningful to us both.”

The charities range in size, with one of the smallest ones being Green Hub, which is based near where Doug resides.

“Doug’s wife, Caroline, joined Green Hub 18 months ago and quickly became an integral part of the team, running our inspiring Teen Garden. When she and Doug told us that Green Hub was to be a beneficiary of Doug and Mike’s extraordinary West Highland Way adventure, we were completely over the moon,” said Vanessa Lanham-Day, Co-Founder & Co-Chair of the Green Hub Project for Teens.

She added, “As a small, locally-based charity their donation will make a massive difference to the range and depth of work that we do for teens with mental health issues. Doug and Mike’s story of resilience, and how they have come back determined to succeed in this gruelling challenge on their second attempt, is an inspiring message for all young people today.”

This isn’t the first time that Mike and Doug have tried to complete the daunting West Highland Way course.

“Social media tends to be about successes. This challenge is about failure. Last October Mike and I attempted the 96 miles of the West Highland Way, and we had to stop after 72 miles due to my feet issues,” Emslie said.

He added, “Rather than give up, we saw the failure as a huge learning opportunity, and we return more resilient to do it again this time better equipped to complete it.”

Seaman added, “This is a huge challenge that will test us both mentally and physically – the West Highland Way is a brutal route and has to be one of the toughest things I have ever done”

The West Highland Way stretches 96 miles (154 Km) from Milngavie to Fort William in Scotland, taking in a huge variety of scenery along the way, from countryside parks to loch-shores and open moorlands to steep mountains.

Mike and Doug will have to contend with running a total distance of 96 miles (154km) with 3,155m (10,351ft) of elevation gain, covering very tricky terrain and ‘variable’ weather conditions.

Astonishingly, the team have already raised over £96,000 with an incredibly generous donation from Charterhouse and the Tarsus management team. During the recent acquisition of Tarsus by Informa, £96,000 was set aside to support the challenge. On their behalf, Doug Emslie stated:

“Whilst we were going through the transaction with Informa, the team  decided that we wanted to ensure a proportion of the transaction was paid to good causes, which is exactly what we have done here. £96,000 makes a huge difference to these charities and we are excited to see how far we can go beyond that. I will certainly be talking to my other contacts and connections to see if they can match this generosity as we seek to go #beyond96”

Follow @Project_96 on Twitter and @Project_96whw on Instagram leading up to the run. On July 1, make sure to tune into the Instagram link for live updates!

22-23 ESG Report For Raccoon Media Group

Raccoon Media Group have released their ESG report for the last financial year (1 April 22 – 31 March 23).

You can now read the full ESG report here.

A message from our CEO:

The last 12 months have been an exciting time of growth for Raccoon Media Group, seeing us launch and acquire several new shows whilst delivering significant organic growth from our existing products.

Simultaneously, we remain as a values-led business that believes in aligning both profit and purpose. Whilst we are privately held and have a stated aim to create value for our shareholders, we also want to use our platforms as a force for good that helps grow and support the markets that we serve.

I am delighted with some of the progress that we have made around our ESG targets, and I believe that we also have a strong and clear plan to develop this further. This document is an opportunity for us to reflect on what we have achieved and learned along the way, but it also a platform for us to build on as we continue to develop and improve our actions.

We will continue to publish this report every year, to hold ourselves to account, but also to be open about our actions and methodology. Please do challenge our thinking and ask questions – we are happy to share our thoughts, but we don’t claim to have all of the answers and we are keen to learn and to listen.

By the time that you read this document, I want it to be out-of-date – I want us to continue to relentlessly develop and refine our thinking and I want us to have achieved and delivered more.

Please do get in touch directly if you would like to discuss any aspects of this report.

Mike Seaman, CEO, Raccoon Media Group

mike@raccoonmediagroup.com

The National Outdoor Expo 2022 organised by Raccoon Media Group and held at the NEC Birmingham is the winner of the first BELA Award 2023

EMECA has awarded Raccoon Media Group the BELA – Best Exhibition Launch Award 2023 for its outstanding achievement with the National Outdoor Expo 2022.

EMECA created the BELA Best New Exhibition Launch Award on the occasion of its 30th Anniversary last year, to mark the strong comeback after the pandemic. The aim is to draw attention to new organisers, show themes and formats to highlight the innovativeness and attractiveness of the trade fairs industry. At the same time, EMECA intends to foster the resilience of the exhibition sector by showcasing examples of innovative approaches, active creation of new exhibitions and outstanding entrepreneurship. The BELA Award is given to the best first edition of an exhibitions, B2B or B2C, held at the EMECA venues in 2022.

13 submissions from 8 different venues in 5 countries had been received following the call for submissions launched among EMECA venues only. All applications presented appealing concepts, demonstrated innovations, ambitious economic plans and their impact. The jury was thrilled by the high number, the variety and quality of the applications received. EMECA President Roland Bleinroth gratefully indicates: “We would like to thank all applicants and encourage them to follow the path forward in
collaboration with the EMECA venues.” During the EMECA General Assembly taking place in Basel on 16th – 17th May 2023,

Raccoon Media Group was awarded of this exclusive award and honoured by the
representatives of the major exhibitions centres in Europe. Roland Bleinroth adds: “The EMECA jury was impressed by how the community was built in a creative, inclusive and diverse way. The interactive activities implemented both inside the halls and outdoor went well beyond other similar industry events. We also appreciated the comprehensive sustainability measures, carbon footprint measuring and ambitious goal to be a net zero carbon event in 2025. All in all, this a role model for organiser-venue collaboration, we congratulate Raccoon Media Group as well as the NEC Birmingham.”

Mike Seaman, CEO Raccoon Media Group commented: “It was vital for our event that in designing our exhibition, we create and exude an inclusive and inspiring community feel rather than just an event. We’re delighted that the EMECA judges picked up on that, as well as our detailed sustainability measures. The 2022 show saw us ditch aisle carpet for the first time, working with a carbon auditor to measure, monitor and reduce our carbon impact. The second edition has just taken place in March this year with even bigger success, large rebooking numbers and expansion plans of 50% plus floorspace for next edition. We now plan to expand internationally with the National Outdoor Expo in Boston, USA, in 2024.”

Kelly Haslehurst, Marketing Director for Conventions & Exhibitions at the NEC, said: “We are proud to host such great content and innovative new launches at our venue and The National Outdoor Expo is a prime example of this. We’re excited for the success of The National Outdoor Expo going forward and can’t wait to see how it grows and develops. This internationally recognised award is testament to the hard work of Raccoon Media Group and our NEC venue team who frequently pull out all the stops to make each event in the calendar a memorable one.”

Suzanne Shaw announces Run in 4 challenge

Singer, actress and wellness advocate Suzanne Shaw takes on her toughest running challenge to date as she continues to highlight mental health awareness.
Suzanne is a keen runner and uses running to support her own wellbeing.

She has completed multiple extreme running challenges in the past, but this will be her toughest test yet! Suzanne will run at least an ultra marathon (30 miles) for four consecutive days to highlight the fact that 1 in 4 people in in the UK experience mental health issues every year. For added jeopardy, Suzanne will roll a 4-sided dice at the start of each day and if she rolls a 1 then the distance will increase to 50 miles! This means the total distance could be 120 miles or 200 miles – depending on how the dice falls.

Suzanne wants to show just how incredible the human mind and body is when given a chance. If Suzanne can overcome this, then maybe, just maybe, there’s a way out for others suffering too. Various individuals that Suzanne has visited throughout her journey will join her for parts of this incredible challenge, bringing together a community of inspiring individuals, showing even in our darkest and most painful moments, anything is possible. There truly can be a way out that has a happy ending. Suzanne intends to prove that.

An experienced team of film-makers has come together to capture the challenge which will take place in May this year to raise money for the charity Mind. For updates on the challenge follow @run_in_four or to make a donation visit https://www.justgiving.com/page/suzanneshaw?checkoutMode=Headless

Raccoon Media Group adopts 1,500 raccoons for Surrey sanctuary

Raccoon Media Group, the company behind the award-winning health and well-being shows, is proud to announce the opening of its new raccoon sanctuary, located in the heart of Guildford high street. The sanctuary is designed to provide a safe and secure home for raccoons while also serving as an educational centre for people around the world. If you have any raccoon-mendations on what to name each raccoon, please get in touch.

The company is a small business with good intentions and has a strict sustainability policy for their events with an aim to be net zero by 2025. Raccoon Media Group CEO and animal activist Mike Seaman, commented: ‘we measure and reduce our environmental impact with everything that we do and after my passion-led research into the endangerment of raccoons, I wanted to take this a step further and inspire people to care more deeply about nature and wildlife. Alongside my role as RMG CEO and Guildford running Mayor, I am now excited to become Surreys very first ‘Trash Panda Pioneer’.

At the sanctuary, visitors will be able to observe rescued raccoons in their natural habitats and come away with a better understanding of these highly intelligent animals. In addition to providing hands-on education, the sanctuary will also raise awareness about threats facing raccoons in the Surrey area, such as habitat destruction, being hunted by pigeons, and Cyril Sneer. By educating people about these issues, RMG hopes to help promote conservation efforts that will protect the future of this species.

Head of Raccoon Representation in the UK, April Fules, commented ‘This is a fantastic step towards Raccoon acceptance in this country. I recently visited a group of the Raccoons that will be adopted into the sanctuary, they look visibly enthusiastic to be heading to the exotic town of Guildford’.

To celebrate the opening of the Raccoon Sanctuary, we are releasing a special free ticket code for some of our successful shows when you use code RACCOONSANCTUARY at checkout:

The National Cycling Show

The National Snow Show 

The London Snow Show

For more information on our other shows, click here.

Raccoon Media Group shortlisted for four prestigious AEO Excellence Awards 2023

Raccoon Media Group has been shortlisted in four categories of this year’s AEO Excellence Awards including Marketing Campaign of the year for the National Running Show, Best Consumer Show for the National Outdoor Expo, Best International Launch for Snowbound Expo and Best International Show (Americas) for Snowbound Expo.

The second edition of the National Outdoor Expo in partnership with Ordnance Survey was hosted at the NEC in Birmingham and was attended by over 20,000 people. The show’s two stages played host to experts and adventurers from across the world of outdoor pursuits including Ben Fogle, Ray Mears, Helen Skelton, Hamza Yassin, Alastair Humphreys and Preet Chandhi enthralling packed theatres with the highs, lows, achievements and failures from a life spent in the outdoors.

The 2023 show was the fifth National Running Show to be hosted at the NEC in Birmingham and attracted over 26,000 visitors across the two days. The show boasted a sensational line-up of speakers including Eilish McColgan, Dina Asher-Smith, Colin Jackson, Kriss Akabusi and a first class retail experience with top brand exhibitors.

Almost 20,000 visitors attended the first edition of Snowbound Expo at the Hynes Convention Center, Boston. The show’s two stages played host to Olympic Athletes, record-breaking leaders and adventurers from across the States including Conrad Anker, Kelly Clark, Phil Henderson, Chris Davenport, Dani Reyes-Acosta and many more, regaling packed theatres with the highs, lows, achievements and failures from a life spent in the mountains.

Mike Seaman, CEO at Raccoon Media Group commented: “I am so incredibly proud of the team here at Raccoon and it is fantastic to see their hard work recognised at such a prestigious event. To have our company listed alongside the biggest and best events in the country is testament to the amazing people we have in our business. Good luck to the other nominees and we look forward to the winners being announced next month.”

Snowbound Expo Boston will return for its second edition on the 3-5 November 2023, The National Running Show will be back at the NEC in Birmingham on 20-21 January 2024 and the National Outdoor Expo will return to the NEC Birmingham on the 23-24 March 2024. For more information about other Raccoon Media Group events visit www.raccoonmediagroup.com.

Raccoon Media Group expands Outdoor Expo portfolio into Boston, Massachusetts, USA

Raccoon Media Group, the company behind the award-winning National Outdoor Expo, has announced that it is launching The Boston Outdoor Expo, Massachusetts, USA, Spring 2024. The news comes just as the second UK edition of the National Outdoor Expo opens this weekend at the NEC, Birmingham.

The new Expo will see Raccoon Media Group working with major media partnerships, outdoor brands, and inspirational athletes to deliver a brand-new offering for the consumers and adventurers of New England. The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active.

The Boston Outdoor Expo will be launched at the Boston Convention & Exhibition Center and will take place on April 27th -28th, 2024.  The weekend expo will create an opportunity for brands, tourism boards and associations to come face-to-face with over 15,000 outdoor enthusiasts across the weekend. This expansion will serve new active outdoor audiences to brands who provide gear, technology, apparel, nutrition and will be a celebration of every outdoor activity including climbing, hiking, mountain biking, camping, trail running, swimming, SUP and more.

Raccoon Media Group organise The National Outdoor Expo in the UK which has attracted more than 20,000 visitors over the last two editions, increasing its floor space by 20% year on year. The Boston Outdoor Expo will mirror the UK event, covering over 15,000 sqm and will bring a mix of retail, content, and interactive features to outdoor enthusiasts in Massachusetts and the surrounding States. Brands signed up for the inaugural expo include Vertical Brands who will bring CB Sports, and Neve, Alpine Ascentials & Cloudveil.

Inspirational speakers will include athletes and adventurers who love the outdoors and are able to speak about their achievements, sharing and encouraging consumers to get outside and active. Sir Ranulph Fiennes, named by the Guinness Book of Records as ‘the world’s greatest living explorer’ and a renowned poet and writer has confirmed he will join the speaker line-up. The experienced content team at Raccoon Media Group will build a compelling line up set to inspire outdoor enthusiasts across two stages at the show.

The Boston event will continue to work hard with industry partners including Boston.com, Vermont Sports, Vermont Mountain Bike Association, Youth Enrichment Services, Outward Bound, Beasley Media and the 98.5 The Sports Hub. The marketing teams will work with social media influencers for hiking in New England, Nichole the Nomad and Early Bird on the Trail. With the show only just launching, the strategic partnerships will grow to include national publications and media partners too to elevate messaging to a wide consumer audience.

Stephen Morgan, MD at Raccoon Active Events, part of the Raccoon Media Group portfolio commented: “By the time the Boston Outdoor Expo takes place, we will have held three National Outdoor Expos in the UK. We can’t wait to open the doors to the Boston edition next year, we’ve launched several expos in the city across the snow sports and running markets and we’ve established a captive and engaged audience with the help from our partners, stakeholders and the brands involved. It is now time to take this to the next level, engaging the entire outdoor community across all outdoor pursuits, tapping into the passion that we share for the natural environment, and getting out there and enjoying it! We will bring the energy, vibe and passion to the expo with an awesome content line up; a bushcraft zone, summer camps drop in feature, zip line and outdoor cooking workshops to name a few. The expo is a platform for promoting sustainability, caring for our planet and showing that the outdoors is there for everyone so promoting inclusivity, diversity and accessibility is very close to our hearts and a core reason for the expo to take place!”

To find out more about The Boston Outdoor Expo, visit www.thebostonoutdoorexpo.com, to discuss opportunities to get involved with any of the events we hold in Massachusetts, contact steve.morgan@raccoonmediagroup.com.

*** ENDS ***

Notes to Editors:

About Raccoon Media Group

Raccoon Media Group is a dynamic, high-growth media business focused on health and wellbeing markets. Our media properties deliver year round content and advice to specialist, self-identifying consumers that share a love of being outside and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.

For all media enquiries, contact Senior Marketing Manager Chloe Hyland at chloe.hyland@raccoonmediagroup.com

 

A winning weekend for runners

Raccoon Media Group announces most successful event in its history, with renewed optimism for the year ahead

Dina Asher-Smith at the National Running Show 2023

The National Running Show held Saturday 21st and Sunday 22nd January at the NEC Birmingham, saw exhibitor and sponsorship revenue increase by 38% this year (30% increase on pre-covid figures) and the largest visitor audience it has ever attracted.

The fifth edition of the National Running Show, saw the event firmly back on track with 26,158 runners gathering to find motivation, products and training advice. Initial survey responses indicate that the 273 exhibiting companies will collectively benefit from over £14 million spent by visitors as a result of the event.

Nathalie Davies, Portfolio Director at Raccoon Media Group said ‘We couldn’t have hoped for a better event to kick off to the year. It felt like the running community was back to full strength and there was an incredible buzz in the air. Last year we had to check covid-passports and everyone wore masks, which obviously put some people off. This year however we were able to see the smiles and join in the hugs and high-fives. The aisles were full and exhibitors were rushing to get more stock overnight to satisfy demand. Given the current economic climate, we’re proud that this event has given a much-needed boost to some companies who have struggled to find new customers over the past year’.

The show featured some incredible speakers who came to motivate and inspire runners including the fastest British woman in history Dina Asher-Smith, Scottish Olympian Eilish McColgan and legendary hurdlers Colin Jackson CBE and Kriss Akabusi MBE.

Brands and features within the exhibition offer runners with expert advice and products to suit individual needs, with lots of taster sessions and workshops including Steve Cram and his team of coaches who offered training advice for those taking on races in 2023, including Eve Muirhead, former Olympic curling champion.

Creating a legacy

Raccoon’s mission to be zero-carbon by 2025 was also a focus at the show with visitors and exhibitors heavily encouraged to consider the environment with their attendance. As a result, the average carbon footprint per visitor has been reduced by over 30% year on year from 23kg to 16kg CO2e.

Working with Earth Runs (an organisation that encourages people to get active by rewarding them by planting trees), the National Running Show has planted 5,000 trees to support 1.5 million mammals, reptiles, birds and amphibians with a legacy of over 75 years. Once fully grown the carbon offset is expected to offset 55 tonnes of CO2e per year.

A number of visitors to the show also opted to offset their carbon footprint with the Ecolibrium Trees+ initiative, offsetting a further 31.3 tonnes of CO2e.

£8,781 was also raised for official charity Birmingham Children’s Hospital through a combination of initiatives including Raccoon team sponsored runs and visitor donations. Each day the show was opened by a family that had been treated and supported by the hospital, who’s charity division also had a stand at the event to raise awareness and grow their community of fundraisers.

Charity Chief Executive, Mark Brider, publicly congratulated the team for putting on their ‘biggest and best show ever’.

Other features of the event included recycling initiatives with over 1,200 pairs of running shows recycled with the help of partners Jog On (assisted by GoodGym volunteers), huge boxes of second-hand running apparel collected by Collection4Clothes and an estimated £500 worth of items donated to a local Birmingham foodbank.

2024 dates announced

A large number of leading sports brands and partners have already signed up for the 2024 event to be held 20-21 January at the NEC Birmingham, where headline speakers will include Dame Kelly Holmes, David Weir CBE, Jamie Baulch, Vassos Alexander, Adrienne London and Elsey Davis. More details available at www.nationalrunningshow.com

In the meantime, organisers Raccoon Media Group will also be using some of the profits from this year’s event to offer a number of community grants across the country to running groups in order to encourage inactive people to start running and to develop positive attitudes towards running amongst young people. For further details please contact info@nationalrunningshow.com

Colin Jackson and others open the show

Eilish McColgan speaking

Busy aisles in the exhibition

Sally McRae speaking in the Ultrazone

Dean Karnazes speaking in the Ultra Zone

Raccoon Media Group adds financial wellbeing to the agenda

Raccoon Media Group has agreed a multi-show partnership with LifeTidy, the life planner for money management, to help visitors to its shows manage their physical, mental and financial wellbeing.

The 5 year deal will see the two organisations work hand-in-hand to promote  financial wellbeing and comprehensive life organisation, across all its shows, kicking off with The National Running Show at the NEC, Birmingham on 21-22nd January 2023. With over 20,000 people expected to attend, the show will provide a platform for LifeTidy to introduce and inform visitors about the benefits of having an organised system for managing finances and all of life’s admin to promote control and encourage getting back power in understanding  one’s financial affairs which  ultimately impacts overall mental health.

The average person will spend 3 hours and 5 minutes a week just thinking about life admin, and a total of 5 years and 5 months of their lives actually doing it. Most people have a lifetime’s worth of essential paperwork, including everything from financial information to medical records, which are often un-filed, packed in drawers or buried in their email. When it comes around to needing it, it’s impossible to know where to begin.

LifeTidy helps you create order out of chaos and remove the stress from sorting everyday life admin. The encrypted platform securely stores, monitors, and tracks all your important information through an easy-to-use interface. It has handy features such as renewal reminders, simple scan and upload functions and open banking integration. This allows you to connect all your bank accounts, credit cards, loans, mortgages and pensions integrating them into the money wheel, giving you a holistic view of your current financial position.

Mark Hamilford from LifeTidy commented: “With mental wellbeing at the forefront of the factors for which we created this app, we are so excited to partner with Raccoon Media Group and bring awareness to the main stressors of life which is the chaos of life admin management. Giving comprehensive oversight of financial situations among individuals, couples and families is just where we begin. We aim to be there to make your life easier during any time, from monumental moments to everyday stressors, we want to be there for you and give you back your time to enjoy doing what you love most. ”

Mike Seaman, CEO at Raccoon Media Group commented: “Our shows have a strong focus on physical wellbeing but over the last few years, mental wellbeing has become equally important. One area that many of us seem to draw stress from is the ability to keep on top of all the financial and ‘life admin’ that we need to manage and now more than ever, having a real view of our finances is imperative. We are delighted to be working alongside LifeTidy to bring education and solutions to our shows and hope this will be a valuable addition for our visitors.”

To find out more about Raccoon Media Group visit www.racoonmediagroup.com, to find out more about LifeTidy visit https://lifetidy.com.